---
title: "Baygon vs Mortein: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Baygon or Mortein? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baygon-vs-mortein"
publisher: "Brandwave"
---

# Baygon vs Mortein: Which is more popular by branded search in New Zealand?

Which is more popular in search, Baygon or Mortein? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baygon and Mortein
- **Competitive set**: Insect spray brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Baygon Share of Search**: 1.6%
- **Mortein Share of Search**: 90.2%

## Which is more popular in search, Baygon or Mortein?

- In August 2026, Mortein had more branded searches than Baygon among insect spray brands in New Zealand. Mortein was estimated to have 1.1K branded searches compared to Baygon’s 20, and held a 90.2% Share of Search versus Baygon’s 1.6%.
- Mortein was ahead of Baygon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand moved from 90.1% to 90.2%, and its estimated monthly branded searches moved from 2.1K to 1.1K.

## How did search popularity change for New Zealand insect spray brands in August 2026?

- In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.
- In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.

## Month by month

| Month | Baygon estimated searches | Baygon Share of Search | Baygon rank | Mortein estimated searches | Mortein Share of Search | Mortein rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 1.7% | 3 | 2.1K | 90.1% | 1 |
| Nov 2025 | 30 | 0.78% | 3 | 3.5K | 91.7% | 1 |
| Dec 2025 | 50 | 1% | 3 | 4.5K | 92.1% | 1 |
| Jan 2026 | 20 | 0.37% | 4 | 4.9K | 91% | 1 |
| Feb 2026 | 20 | 0.5% | 4 | 3.6K | 90.2% | 1 |
| Mar 2026 | 30 | 0.8% | 4 | 3.4K | 91.5% | 1 |
| Apr 2026 | 20 | 0.85% | 3 | 2.1K | 90.6% | 1 |
| May 2026 | 30 | 1.9% | 3 | 1.4K | 92.3% | 1 |
| Jun 2026 | 30 | 2.7% | 3 | 1K | 88.5% | 1 |
| Jul 2026 | 10 | 0.83% | 3 | 1.1K | 91.7% | 1 |
| Aug 2026 | 20 | 1.6% | 3 | 1.1K | 90.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baygon’s and Mortein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baygon**: Measured on the search terms “baygon ant”, “baygon cockroach”, “baygon fly spray”, “baygon insect spray” and “baygon spray”, summed into one figure.
- **Mortein**: Measured on the search terms “mortein”, “mortein ant”, “mortein auto spray”, “mortein barrier spray”, “mortein bomb”, “mortein bug bomb”, “mortein bug spray”, “mortein cockroach”, “mortein cockroach bait”, “mortein com au”, “mortein control bomb”, “mortein fast knockdown multi insect killer”, “mortein flea bomb”, “mortein fly spray”, “mortein fly spray refill”, “mortein naturgard”, “mortein near me”, “mortein nz”, “mortein online”, “mortein powergard”, “mortein powergard flea & crawling insect control bomb”, “mortein refill”, “mortein repellent”, “mortein spray” and “mortein spray refill”, summed into one figure.

- [Baygon profile](/demand/nz/brands/baygon)
- [Mortein profile](/demand/nz/brands/mortein)
- [All insect spray brands in New Zealand](/demand/nz/categories/nz-insect-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baygon or Mortein?

In August 2026, Mortein had more branded searches than Baygon among insect spray brands in New Zealand. Mortein was estimated to have 1.1K branded searches compared to Baygon’s 20, and held a 90.2% Share of Search versus Baygon’s 1.6%.

## Cite this page

Brandwave. "Baygon vs Mortein: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/baygon-vs-mortein

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baygon-vs-mortein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.