--- title: "Bay Orthodontics vs The Orthodontic Hub: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bay Orthodontics or The Orthodontic Hub? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-the-orthodontic-hub" publisher: "Brandwave" --- # Bay Orthodontics vs The Orthodontic Hub: Which is more popular by branded search in New Zealand? Which is more popular in search, Bay Orthodontics or The Orthodontic Hub? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bay Orthodontics and The Orthodontic Hub - **Competitive set**: Tauranga orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bay Orthodontics Share of Search**: 33% - **The Orthodontic Hub Share of Search**: 5% ## Which is more popular in search, Bay Orthodontics or The Orthodontic Hub? - In August 2026, Bay Orthodontics had more branded searches than The Orthodontic Hub among tauranga orthodontic clinics in New Zealand. Bay Orthodontics was estimated to have 720 branded searches compared to The Orthodontic Hub’s 110, and held a 33% Share of Search versus The Orthodontic Hub’s 5%. - Bay Orthodontics was ahead of The Orthodontic Hub in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 34.1% to 33%, and its estimated monthly branded searches moved from 590 to 720. - Across the 11 months ending August 2026, The Orthodontic Hub’s estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 5.8% to 5%, and its estimated monthly branded searches moved from 100 to 110. ## How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026? - In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 31% to 33%. - In August 2026, The Orthodontic Hub gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 4.3% to 5%. ## Month by month | Month | Bay Orthodontics estimated searches | Bay Orthodontics Share of Search | Bay Orthodontics rank | The Orthodontic Hub estimated searches | The Orthodontic Hub Share of Search | The Orthodontic Hub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 34.1% | 2 | 100 | 5.8% | 3 | | Nov 2025 | 720 | 31% | 2 | 160 | 6.9% | 3 | | Dec 2025 | 590 | 36% | 2 | 80 | 4.9% | 3 | | Jan 2026 | 720 | 34.3% | 2 | 120 | 5.7% | 3 | | Feb 2026 | 720 | 36.2% | 2 | 100 | 5% | 3 | | Mar 2026 | 880 | 38.9% | 2 | 120 | 5.3% | 3 | | Apr 2026 | 880 | 44% | 2 | 90 | 4.5% | 3 | | May 2026 | 720 | 33.2% | 2 | 100 | 4.6% | 3 | | Jun 2026 | 880 | 35.9% | 2 | 120 | 4.9% | 3 | | Jul 2026 | 720 | 31% | 2 | 100 | 4.3% | 3 | | Aug 2026 | 720 | 33% | 2 | 110 | 5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bay Orthodontics’ and The Orthodontic Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bay Orthodontics**: Measured on the search term “bay orthodontics”. - **The Orthodontic Hub**: Measured on the search terms “the orthodontic hub” and “the orthodontic hub tauranga”, summed into one figure. - [Bay Orthodontics profile](/demand/nz/brands/bay-orthodontics) - [The Orthodontic Hub profile](/demand/nz/brands/the-orthodontic-hub) - [All tauranga orthodontic clinics in New Zealand](/demand/nz/categories/nz-tauranga-orthodontic-clinics): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bay Orthodontics or The Orthodontic Hub? In August 2026, Bay Orthodontics had more branded searches than The Orthodontic Hub among tauranga orthodontic clinics in New Zealand. Bay Orthodontics was estimated to have 720 branded searches compared to The Orthodontic Hub’s 110, and held a 33% Share of Search versus The Orthodontic Hub’s 5%. ## Cite this page Brandwave. "Bay Orthodontics vs The Orthodontic Hub: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-the-orthodontic-hub This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-the-orthodontic-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.