--- title: "Bay Orthodontics vs Dan Smethurst Orthodontist: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bay Orthodontics or Dan Smethurst Orthodontist? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-dan-smethurst-orthodontist" publisher: "Brandwave" --- # Bay Orthodontics vs Dan Smethurst Orthodontist: Which is more popular by branded search in New Zealand? Which is more popular in search, Bay Orthodontics or Dan Smethurst Orthodontist? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bay Orthodontics and Dan Smethurst Orthodontist - **Competitive set**: Tauranga orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bay Orthodontics Share of Search**: 33% - **Dan Smethurst Orthodontist Share of Search**: 61.9% ## Which is more popular in search, Bay Orthodontics or Dan Smethurst Orthodontist? - In August 2026, Dan Smethurst Orthodontist had more branded searches than Bay Orthodontics among tauranga orthodontic clinics in New Zealand. Dan Smethurst Orthodontist was estimated to have 1.4K branded searches compared to Bay Orthodontics’ 720, and held a 61.9% Share of Search versus Bay Orthodontics’ 33%. - Dan Smethurst Orthodontist was ahead of Bay Orthodontics in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bay Orthodontics’ estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 34.1% to 33%, and its estimated monthly branded searches moved from 590 to 720. - Across the 11 months ending August 2026, Dan Smethurst Orthodontist’s estimated Share of Search among tauranga orthodontic clinics in New Zealand moved from 60.1% to 61.9%, and its estimated monthly branded searches moved from 1K to 1.4K. ## How did search popularity change for New Zealand tauranga orthodontic clinics in August 2026? - In August 2026, Bay Orthodontics gained estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 31% to 33%. - In August 2026, Dan Smethurst Orthodontist lost estimated Share of Search among tauranga orthodontic clinics in New Zealand, from 64.7% to 61.9%. ## Month by month | Month | Bay Orthodontics estimated searches | Bay Orthodontics Share of Search | Bay Orthodontics rank | Dan Smethurst Orthodontist estimated searches | Dan Smethurst Orthodontist Share of Search | Dan Smethurst Orthodontist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 34.1% | 2 | 1K | 60.1% | 1 | | Nov 2025 | 720 | 31% | 2 | 1.4K | 62.1% | 1 | | Dec 2025 | 590 | 36% | 2 | 970 | 59.1% | 1 | | Jan 2026 | 720 | 34.3% | 2 | 1.3K | 60% | 1 | | Feb 2026 | 720 | 36.2% | 2 | 1.2K | 58.8% | 1 | | Mar 2026 | 880 | 38.9% | 2 | 1.3K | 55.8% | 1 | | Apr 2026 | 880 | 44% | 2 | 1K | 51.5% | 1 | | May 2026 | 720 | 33.2% | 2 | 1.4K | 62.2% | 1 | | Jun 2026 | 880 | 35.9% | 2 | 1.4K | 59.2% | 1 | | Jul 2026 | 720 | 31% | 2 | 1.5K | 64.7% | 1 | | Aug 2026 | 720 | 33% | 2 | 1.4K | 61.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bay Orthodontics’ and Dan Smethurst Orthodontist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bay Orthodontics**: Measured on the search term “bay orthodontics”. - **Dan Smethurst Orthodontist**: Measured on the search terms “av ortho”, “dan smethurst”, “dan smethurst orthodontics” and “dan smethurst orthodontist”, summed into one figure. - [Bay Orthodontics profile](/demand/nz/brands/bay-orthodontics) - [Dan Smethurst Orthodontist profile](/demand/nz/brands/dan-smethurst-orthodontist) - [All tauranga orthodontic clinics in New Zealand](/demand/nz/categories/nz-tauranga-orthodontic-clinics): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bay Orthodontics or Dan Smethurst Orthodontist? In August 2026, Dan Smethurst Orthodontist had more branded searches than Bay Orthodontics among tauranga orthodontic clinics in New Zealand. Dan Smethurst Orthodontist was estimated to have 1.4K branded searches compared to Bay Orthodontics’ 720, and held a 61.9% Share of Search versus Bay Orthodontics’ 33%. ## Cite this page Brandwave. "Bay Orthodontics vs Dan Smethurst Orthodontist: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-dan-smethurst-orthodontist This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bay-orthodontics-vs-dan-smethurst-orthodontist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.