--- title: "Bay Eye Care vs Paterson Burn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bay Eye Care or Paterson Burn? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bay-eye-care-vs-paterson-burn" publisher: "Brandwave" --- # Bay Eye Care vs Paterson Burn: Which is more popular by branded search in New Zealand? Which is more popular in search, Bay Eye Care or Paterson Burn? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bay Eye Care and Paterson Burn - **Competitive set**: Tauranga optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bay Eye Care Share of Search**: 21.5% - **Paterson Burn Share of Search**: 78.5% ## Which is more popular in search, Bay Eye Care or Paterson Burn? - In August 2026, Paterson Burn had more branded searches than Bay Eye Care among tauranga optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Bay Eye Care’s 530, and held a 78.5% Share of Search versus Bay Eye Care’s 21.5%. - Paterson Burn was ahead of Bay Eye Care in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand moved from 21.7% to 21.5%, and its estimated monthly branded searches moved from 480 to 530. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand moved from 78.3% to 78.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand tauranga optometrists in August 2026? - In August 2026, Bay Eye Care gained estimated Share of Search among tauranga optometrists in New Zealand, from 18.8% to 21.5%. - In August 2026, Paterson Burn lost estimated Share of Search among tauranga optometrists in New Zealand, from 81.2% to 78.5%. ## Month by month | Month | Bay Eye Care estimated searches | Bay Eye Care Share of Search | Bay Eye Care rank | Paterson Burn estimated searches | Paterson Burn Share of Search | Paterson Burn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 21.7% | 2 | 1.7K | 78.3% | 1 | | Nov 2025 | 530 | 23.3% | 2 | 1.7K | 76.7% | 1 | | Dec 2025 | 360 | 19.5% | 2 | 1.5K | 80.5% | 1 | | Jan 2026 | 570 | 24.6% | 2 | 1.8K | 75.4% | 1 | | Feb 2026 | 550 | 23.5% | 2 | 1.8K | 76.5% | 1 | | Mar 2026 | 550 | 20.2% | 2 | 2.2K | 79.8% | 1 | | Apr 2026 | 440 | 21.2% | 2 | 1.6K | 78.8% | 1 | | May 2026 | 530 | 20.7% | 2 | 2K | 79.3% | 1 | | Jun 2026 | 540 | 19.3% | 2 | 2.3K | 80.7% | 1 | | Jul 2026 | 500 | 18.8% | 2 | 2.2K | 81.2% | 1 | | Aug 2026 | 530 | 21.5% | 2 | 1.9K | 78.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bay Eye Care’s and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bay Eye Care**: Measured on the search terms “bay eye care”, “bay eye care doctors” and “bay eye care tauranga”, summed into one figure. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn cambridge nz”, “paterson burn chartwell”, “paterson burn fraser street”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn optometrists cambridge”, “paterson burn optometrists hamilton”, “paterson burn optometrists hamilton cbd”, “paterson burn optometrists te awamutu”, “paterson burn optometrists thames”, “paterson burn optometrists tokoroa”, “paterson burn optometrists waiuku”, “paterson burn tauranga”, “paterson burn te awamutu”, “paterson burn thames”, “paterson burn tokoroa”, “paterson burn waiuku” and “patersonburn”, summed into one figure. - [Bay Eye Care profile](/demand/nz/brands/bay-eye-care) - [Paterson Burn profile](/demand/nz/brands/paterson-burn) - [All tauranga optometrists in New Zealand](/demand/nz/categories/nz-tauranga-optometrists): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bay Eye Care or Paterson Burn? In August 2026, Paterson Burn had more branded searches than Bay Eye Care among tauranga optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Bay Eye Care’s 530, and held a 78.5% Share of Search versus Bay Eye Care’s 21.5%. ## Cite this page Brandwave. "Bay Eye Care vs Paterson Burn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bay-eye-care-vs-paterson-burn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bay-eye-care-vs-paterson-burn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.