---
title: "Bausch + Lomb vs Dailies: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bausch + Lomb or Dailies? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-dailies"
publisher: "Brandwave"
---

# Bausch + Lomb vs Dailies: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bausch + Lomb or Dailies? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bausch + Lomb and Dailies
- **Competitive set**: Contact lens brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bausch + Lomb Share of Search**: 9.8%
- **Dailies Share of Search**: 26.3%

## Which is more popular in search, Bausch + Lomb or Dailies?

- In August 2026, Dailies had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Dailies was estimated to have 830 branded searches compared to Bausch + Lomb’s 310, and held a 26.3% Share of Search versus Bausch + Lomb’s 9.8%.
- Dailies was ahead of Bausch + Lomb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand moved from 6.8% to 9.8%, and its estimated monthly branded searches moved from 300 to 310.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand moved from 29.5% to 26.3%, and its estimated monthly branded searches moved from 1.3K to 830.

## How did search popularity change for New Zealand contact lens brands in August 2026?

- In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.
- In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.

## Month by month

| Month | Bausch + Lomb estimated searches | Bausch + Lomb Share of Search | Bausch + Lomb rank | Dailies estimated searches | Dailies Share of Search | Dailies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 300 | 6.8% | 5 | 1.3K | 29.5% | 2 |
| Nov 2025 | 290 | 9.1% | 5 | 940 | 29.6% | 2 |
| Dec 2025 | 260 | 9.5% | 5 | 880 | 32.1% | 1 |
| Jan 2026 | 220 | 7.1% | 5 | 740 | 24% | 2 |
| Feb 2026 | 290 | 8.4% | 5 | 910 | 26.5% | 2 |
| Mar 2026 | 250 | 4.9% | 5 | 1.4K | 27.5% | 2 |
| Apr 2026 | 260 | 8.2% | 5 | 790 | 24.8% | 2 |
| May 2026 | 440 | 8.9% | 5 | 1K | 21% | 2 |
| Jun 2026 | 370 | 9.4% | 5 | 930 | 23.7% | 2 |
| Jul 2026 | 430 | 12.1% | 5 | 910 | 25.6% | 2 |
| Aug 2026 | 310 | 9.8% | 5 | 830 | 26.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bausch + Lomb’s and Dailies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bausch + Lomb**: Measured on the search terms “bausch and lomb”, “bausch and lomb biotrue contacts”, “bausch com”, “bausch lomb”, “bausch lomb advanced eye relief eye wash”, “bausch lomb contact lenses”, “bausch lomb contacts”, “bausch lomb lenses”, “bauschlomb”, “bauschlomb contact lenses” and “bauschlomb lenses”, summed into one figure.
- **Dailies**: Measured on the search terms “alcon dailies total 1”, “dailies 1 contacts”, “dailies aquacomfort”, “dailies aquacomfort plus”, “dailies contact lenses”, “dailies contacts”, “dailies lenses”, “dailies total 1”, “dailies total 1 90”, “dailies total 1 multifocal”, “dailies total lenses” and “focus dailies contact lenses”, summed into one figure.

- [Bausch + Lomb profile](/demand/nz/brands/bausch-lomb)
- [Dailies profile](/demand/nz/brands/dailies)
- [All contact lens brands in New Zealand](/demand/nz/categories/nz-contact-lens-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bausch + Lomb or Dailies?

In August 2026, Dailies had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Dailies was estimated to have 830 branded searches compared to Bausch + Lomb’s 310, and held a 26.3% Share of Search versus Bausch + Lomb’s 9.8%.

## Cite this page

Brandwave. "Bausch + Lomb vs Dailies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-dailies

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-dailies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.