---
title: "Bausch + Lomb vs Biofinity: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bausch + Lomb or Biofinity? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-biofinity"
publisher: "Brandwave"
---

# Bausch + Lomb vs Biofinity: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bausch + Lomb or Biofinity? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bausch + Lomb and Biofinity
- **Competitive set**: Contact lens brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bausch + Lomb Share of Search**: 9.8%
- **Biofinity Share of Search**: 15.8%

## Which is more popular in search, Bausch + Lomb or Biofinity?

- In August 2026, Biofinity had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Biofinity was estimated to have 500 branded searches compared to Bausch + Lomb’s 310, and held a 15.8% Share of Search versus Bausch + Lomb’s 9.8%.
- Biofinity was ahead of Bausch + Lomb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand moved from 6.8% to 9.8%, and its estimated monthly branded searches moved from 300 to 310.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand moved from 10.5% to 15.8%, and its estimated monthly branded searches moved from 460 to 500.

## How did search popularity change for New Zealand contact lens brands in August 2026?

- In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
- In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%.

## Month by month

| Month | Bausch + Lomb estimated searches | Bausch + Lomb Share of Search | Bausch + Lomb rank | Biofinity estimated searches | Biofinity Share of Search | Biofinity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 300 | 6.8% | 5 | 460 | 10.5% | 4 |
| Nov 2025 | 290 | 9.1% | 5 | 420 | 13.2% | 4 |
| Dec 2025 | 260 | 9.5% | 5 | 320 | 11.7% | 4 |
| Jan 2026 | 220 | 7.1% | 5 | 440 | 14.3% | 4 |
| Feb 2026 | 290 | 8.4% | 5 | 480 | 14% | 4 |
| Mar 2026 | 250 | 4.9% | 5 | 520 | 10.3% | 4 |
| Apr 2026 | 260 | 8.2% | 5 | 450 | 14.1% | 4 |
| May 2026 | 440 | 8.9% | 5 | 450 | 9.1% | 4 |
| Jun 2026 | 370 | 9.4% | 5 | 490 | 12.5% | 4 |
| Jul 2026 | 430 | 12.1% | 5 | 460 | 13% | 4 |
| Aug 2026 | 310 | 9.8% | 5 | 500 | 15.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bausch + Lomb’s and Biofinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bausch + Lomb**: Measured on the search terms “bausch and lomb”, “bausch and lomb biotrue contacts”, “bausch com”, “bausch lomb”, “bausch lomb advanced eye relief eye wash”, “bausch lomb contact lenses”, “bausch lomb contacts”, “bausch lomb lenses”, “bauschlomb”, “bauschlomb contact lenses” and “bauschlomb lenses”, summed into one figure.
- **Biofinity**: Measured on the search terms “biofinity”, “biofinity contacts”, “biofinity lenses”, “biofinity multifocal”, “biofinity nz”, “biofinity online”, “biofinity toric”, “biofinity toric multifocal”, “biofinity xr toric” and “coopervision com”, summed into one figure.

- [Bausch + Lomb profile](/demand/nz/brands/bausch-lomb)
- [Biofinity profile](/demand/nz/brands/biofinity)
- [All contact lens brands in New Zealand](/demand/nz/categories/nz-contact-lens-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bausch + Lomb or Biofinity?

In August 2026, Biofinity had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Biofinity was estimated to have 500 branded searches compared to Bausch + Lomb’s 310, and held a 15.8% Share of Search versus Bausch + Lomb’s 9.8%.

## Cite this page

Brandwave. "Bausch + Lomb vs Biofinity: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-biofinity

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bausch-lomb-vs-biofinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.