--- title: "Bastion vs Previously Unavailable: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bastion or Previously Unavailable? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bastion-vs-previously-unavailable" publisher: "Brandwave" --- # Bastion vs Previously Unavailable: Which is more popular by branded search in New Zealand? Which is more popular in search, Bastion or Previously Unavailable? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bastion and Previously Unavailable - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bastion Share of Search**: 10.1% - **Previously Unavailable Share of Search**: 2.6% ## Which is more popular in search, Bastion or Previously Unavailable? - In August 2026, Bastion had more branded searches than Previously Unavailable among creative and integrated agencies in New Zealand. Bastion was estimated to have 1.1K branded searches compared to Previously Unavailable’s 270, and held a 10.1% Share of Search versus Previously Unavailable’s 2.6%. - Bastion was ahead of Previously Unavailable in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 9.2% to 10.1%, and its estimated monthly branded searches moved from 1K to 1.1K. - Across the 11 months ending August 2026, Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 340 to 270. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%. - Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 3.4% to 2.6% in August 2026. ## Month by month | Month | Bastion estimated searches | Bastion Share of Search | Bastion rank | Previously Unavailable estimated searches | Previously Unavailable Share of Search | Previously Unavailable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 9.2% | 4 | 340 | 3.1% | 10 | | Nov 2025 | 890 | 8.8% | 3 | 330 | 3.3% | 10 | | Dec 2025 | 590 | 7.6% | 3 | 180 | 2.3% | 13 | | Jan 2026 | 600 | 6.4% | 3 | 220 | 2.3% | 10 | | Feb 2026 | 1.4K | 13.8% | 2 | 340 | 3.4% | 11 | | Mar 2026 | 1.1K | 8.9% | 2 | 400 | 3.2% | 11 | | Apr 2026 | 700 | 7.1% | 4 | 340 | 3.4% | 12 | | May 2026 | 1.1K | 11.5% | 2 | 330 | 3.4% | 11 | | Jun 2026 | 990 | 9.9% | 3 | 340 | 3.4% | 12 | | Jul 2026 | 810 | 8.7% | 3 | 270 | 2.9% | 12 | | Aug 2026 | 1.1K | 10.1% | 2 | 270 | 2.6% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bastion’s and Previously Unavailable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bastion**: Measured on the search terms “bastion aotearoa”, “Bastion Design” and “bastion shine”, summed into one figure. - **Previously Unavailable**: Measured on the search terms “previously unavailable” and “previously unavailable nz”, summed into one figure. - [Bastion profile](/demand/nz/brands/bastion) - [Previously Unavailable profile](/demand/nz/brands/previously-unavailable) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bastion or Previously Unavailable? In August 2026, Bastion had more branded searches than Previously Unavailable among creative and integrated agencies in New Zealand. Bastion was estimated to have 1.1K branded searches compared to Previously Unavailable’s 270, and held a 10.1% Share of Search versus Previously Unavailable’s 2.6%. ## Cite this page Brandwave. "Bastion vs Previously Unavailable: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bastion-vs-previously-unavailable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bastion-vs-previously-unavailable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.