--- title: "Basis Technologies vs Quantcast: Which is more popular in New Zealand?" description: "Is Basis Technologies or Quantcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/basis-technologies-vs-quantcast" publisher: "Brandwave" --- # Basis Technologies vs Quantcast: Which is more popular in New Zealand? Is Basis Technologies or Quantcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Basis Technologies and Quantcast - **Competitive set**: Digital ad buying platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Basis Technologies Share of Search**: 0.05% - **Quantcast Share of Search**: 0.05% ## Is Basis Technologies or Quantcast more popular in search? - In October 2026, Basis Technologies and Quantcast were level in searches among digital ad buying platforms in New Zealand, with an estimated 10 branded searches each, at 0.05% of the total each. - The lead changed hands once in the 12 months ending October 2026: Basis Technologies took it in September 2026. - Across the 12 months ending October 2026, Basis Technologies’ share of searches among digital ad buying platforms in New Zealand moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Quantcast’s share of searches among digital ad buying platforms in New Zealand moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 10. ## Top digital ad buying platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Basis Technologies nor Quantcast showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Ads | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Meta Ads | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Trade Desk | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LinkedIn Ads | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | StackAdapt | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AdRoll | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Basis Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quantcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital ad buying platforms - Asked ChatGPT "Which digital ad buying platform should I use in New Zealand?": 1. Google Ads, 2. Meta Ads, 3. The Trade Desk - Asked ChatGPT "What are the best digital ad buying platforms in New Zealand?": 1. Google Ads, 2. Meta Ads, 3. The Trade Desk, 4. LinkedIn Ads, 5. StackAdapt - Asked ChatGPT "What's the best digital ad buying platform in New Zealand for a marketing team?": 1. Google Ads, 2. Meta Ads, 3. LinkedIn Ads, 4. The Trade Desk - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk - Searched Google, AI Overview "digital media buying platform": 1. Meta Ads Not named in any answer: AdRoll, Basis Technologies and Quantcast. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital ad buying platforms in October 2026? Neither Basis Technologies nor Quantcast moved beyond provider rounding among digital ad buying platforms in Oct 2026. ## How has branded search for Basis Technologies and Quantcast changed in New Zealand over the last 12 months? | Month | Basis Technologies estimated searches | Basis Technologies Share of Search | Basis Technologies rank | Quantcast estimated searches | Quantcast Share of Search | Quantcast rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.06% | 7 | 10 | 0.06% | 8 | | Dec 2025 | 10 | 0.09% | 7 | 10 | 0.09% | 8 | | Jan 2026 | 10 | 0.07% | 8 | 20 | 0.14% | 7 | | Feb 2026 | 10 | 0.07% | 7 | 10 | 0.07% | 8 | | Mar 2026 | 10 | 0.06% | 8 | 20 | 0.12% | 7 | | Apr 2026 | 10 | 0.06% | 7 | 10 | 0.06% | 8 | | May 2026 | 10 | 0.06% | 7 | 10 | 0.06% | 8 | | Jun 2026 | 20 | 0.12% | 7 | 20 | 0.12% | 8 | | Jul 2026 | 20 | 0.12% | 7 | 20 | 0.12% | 8 | | Aug 2026 | 10 | 0.06% | 7 | 10 | 0.06% | 8 | | Sep 2026 | 20 | 0.12% | 7 | 10 | 0.06% | 8 | | Oct 2026 | 10 | 0.05% | 7 | 10 | 0.05% | 8 | ## How are Basis Technologies’ and Quantcast’s branded searches counted? Brandwave collects information about searches that people make online using Basis Technologies’ and Quantcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Basis Technologies**: Measured on the search terms “basis technologies” and “basistechnologies”, summed into one figure. - **Quantcast**: Measured on the search term “quantcast”. - [Basis Technologies profile](/demand/nz/brands/basis-technologies) - [Quantcast profile](/demand/nz/brands/quantcast) - [All digital ad buying platforms in New Zealand](/demand/nz/categories/nz-digital-ad-buying-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Basis Technologies or Quantcast more popular in search? In October 2026, Basis Technologies and Quantcast were level in searches among digital ad buying platforms in New Zealand, with an estimated 10 branded searches each, at 0.05% of the total each. ## Cite this page Brandwave. "Basis Technologies vs Quantcast: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/basis-technologies-vs-quantcast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/basis-technologies-vs-quantcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.