---
title: "Base Backpackers vs Nomads: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Base Backpackers or Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-nomads"
publisher: "Brandwave"
---

# Base Backpackers vs Nomads: Which is more popular by branded search in New Zealand?

Which is more popular in search, Base Backpackers or Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Base Backpackers and Nomads
- **Competitive set**: Backpacker hostel chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Base Backpackers Share of Search**: 3.6%
- **Nomads Share of Search**: 18.5%

## Which is more popular in search, Base Backpackers or Nomads?

- In August 2026, Nomads had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Nomads was estimated to have 410 branded searches compared to Base Backpackers’ 80, and held an 18.5% Share of Search versus Base Backpackers’ 3.6%.
- Nomads was ahead of Base Backpackers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 1.7% to 3.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 53.8% to 18.5%, and its estimated monthly branded searches moved from 3.1K to 410.

## How did search popularity change for New Zealand backpacker hostel chains in August 2026?

- In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
- Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.

## Month by month

| Month | Base Backpackers estimated searches | Base Backpackers Share of Search | Base Backpackers rank | Nomads estimated searches | Nomads Share of Search | Nomads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 1.7% | 5 | 3.1K | 53.8% | 1 |
| Nov 2025 | 120 | 1.7% | 5 | 3.2K | 47.1% | 1 |
| Dec 2025 | 80 | 1.5% | 5 | 1K | 19.7% | 2 |
| Jan 2026 | 140 | 2.1% | 5 | 920 | 13.9% | 2 |
| Feb 2026 | 70 | 1.1% | 5 | 700 | 11.5% | 2 |
| Mar 2026 | 80 | 1.6% | 5 | 590 | 11.5% | 3 |
| Apr 2026 | 60 | 1.5% | 5 | 570 | 14.1% | 3 |
| May 2026 | 80 | 2.7% | 5 | 460 | 15.5% | 2 |
| Jun 2026 | 80 | 3.4% | 5 | 420 | 17.9% | 2 |
| Jul 2026 | 70 | 3.4% | 5 | 390 | 18.8% | 3 |
| Aug 2026 | 80 | 3.6% | 4 | 410 | 18.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Base Backpackers’ and Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Base Backpackers**: Measured on the search terms “base backpackers”, “base backpackers hostel”, “base backpackers near me”, “base backpackers nz”, “base hostel” and “basebackpackers”, summed into one figure.
- **Nomads**: Measured on the search terms “nomads accommodation”, “nomads backpackers”, “nomads capital hostel”, “nomads hostel”, “nomads noosa hostel” and “nomads sydney hostel”, summed into one figure.

- [Base Backpackers profile](/demand/nz/brands/base-backpackers)
- [Nomads profile](/demand/nz/brands/nomads)
- [All backpacker hostel chains in New Zealand](/demand/nz/categories/nz-backpacker-hostels): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Base Backpackers or Nomads?

In August 2026, Nomads had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Nomads was estimated to have 410 branded searches compared to Base Backpackers’ 80, and held an 18.5% Share of Search versus Base Backpackers’ 3.6%.

## Cite this page

Brandwave. "Base Backpackers vs Nomads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-nomads

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.