---
title: "Base Backpackers vs Haka Lodge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Base Backpackers or Haka Lodge? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-haka-lodge"
publisher: "Brandwave"
---

# Base Backpackers vs Haka Lodge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Base Backpackers or Haka Lodge? Compare estimated monthly branded-search demand and Share of Search inside the Backpacker hostel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Base Backpackers and Haka Lodge
- **Competitive set**: Backpacker hostel chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Base Backpackers Share of Search**: 3.6%
- **Haka Lodge Share of Search**: 21.6%

## Which is more popular in search, Base Backpackers or Haka Lodge?

- In August 2026, Haka Lodge had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Base Backpackers’ 80, and held a 21.6% Share of Search versus Base Backpackers’ 3.6%.
- Haka Lodge was ahead of Base Backpackers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Base Backpackers’ estimated Share of Search among backpacker hostel chains in New Zealand moved from 1.7% to 3.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Haka Lodge’s estimated Share of Search among backpacker hostel chains in New Zealand moved from 13% to 21.6%, and its estimated monthly branded searches moved from 760 to 480.

## How did search popularity change for New Zealand backpacker hostel chains in August 2026?

- In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
- In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.

## Month by month

| Month | Base Backpackers estimated searches | Base Backpackers Share of Search | Base Backpackers rank | Haka Lodge estimated searches | Haka Lodge Share of Search | Haka Lodge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 1.7% | 5 | 760 | 13% | 3 |
| Nov 2025 | 120 | 1.7% | 5 | 620 | 9% | 3 |
| Dec 2025 | 80 | 1.5% | 5 | 640 | 12.1% | 3 |
| Jan 2026 | 140 | 2.1% | 5 | 650 | 9.8% | 3 |
| Feb 2026 | 70 | 1.1% | 5 | 640 | 10.5% | 3 |
| Mar 2026 | 80 | 1.6% | 5 | 640 | 12.5% | 2 |
| Apr 2026 | 60 | 1.5% | 5 | 590 | 14.6% | 2 |
| May 2026 | 80 | 2.7% | 5 | 410 | 13.9% | 3 |
| Jun 2026 | 80 | 3.4% | 5 | 380 | 16.2% | 3 |
| Jul 2026 | 70 | 3.4% | 5 | 400 | 19.3% | 2 |
| Aug 2026 | 80 | 3.6% | 4 | 480 | 21.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Base Backpackers’ and Haka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Base Backpackers**: Measured on the search terms “base backpackers”, “base backpackers hostel”, “base backpackers near me”, “base backpackers nz”, “base hostel” and “basebackpackers”, summed into one figure.
- **Haka Lodge**: Measured on the search terms “haka lodge”, “haka lodge backpackers”, “haka lodge hostel”, “haka lodge near me”, “haka lodge new zealand”, “haka lodge nz” and “hakalodge”, summed into one figure.

- [Base Backpackers profile](/demand/nz/brands/base-backpackers)
- [Haka Lodge profile](/demand/nz/brands/haka-lodge)
- [All backpacker hostel chains in New Zealand](/demand/nz/categories/nz-backpacker-hostels): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Base Backpackers or Haka Lodge?

In August 2026, Haka Lodge had more branded searches than Base Backpackers among backpacker hostel chains in New Zealand. Haka Lodge was estimated to have 480 branded searches compared to Base Backpackers’ 80, and held a 21.6% Share of Search versus Base Backpackers’ 3.6%.

## Cite this page

Brandwave. "Base Backpackers vs Haka Lodge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-haka-lodge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/base-backpackers-vs-haka-lodge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.