---
title: "Barry's Bay vs Kāpiti: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Barry's Bay or Kāpiti? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barrys-bay-vs-kapiti"
publisher: "Brandwave"
---

# Barry's Bay vs Kāpiti: Which is more popular by branded search in New Zealand?

Which is more popular in search, Barry's Bay or Kāpiti? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barry's Bay and Kāpiti
- **Competitive set**: Cheese brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Barry's Bay Share of Search**: 14.7%
- **Kāpiti Share of Search**: 34.9%

## Which is more popular in search, Barry's Bay or Kāpiti?

- In August 2026, Kāpiti had more branded searches than Barry's Bay among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Barry's Bay’s 2K, and held a 34.9% Share of Search versus Barry's Bay’s 14.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Barry's Bay took it in December 2025, Kāpiti took it in January 2026.
- Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand moved from 24.9% to 14.7%, and its estimated monthly branded searches moved from 3.3K to 2K.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand moved from 30% to 34.9%, and its estimated monthly branded searches moved from 4K to 4.7K.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
- In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

## Month by month

| Month | Barry's Bay estimated searches | Barry's Bay Share of Search | Barry's Bay rank | Kāpiti estimated searches | Kāpiti Share of Search | Kāpiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 24.9% | 2 | 4K | 30% | 1 |
| Nov 2025 | 3.2K | 23.7% | 2 | 4.9K | 36.1% | 1 |
| Dec 2025 | 4.8K | 31.2% | 1 | 4.2K | 27.2% | 2 |
| Jan 2026 | 4K | 28.2% | 2 | 4.1K | 28.6% | 1 |
| Feb 2026 | 4K | 29.3% | 2 | 4K | 29.6% | 1 |
| Mar 2026 | 4K | 28.3% | 2 | 4K | 28.6% | 1 |
| Apr 2026 | 3.2K | 26.4% | 2 | 3.3K | 27.3% | 1 |
| May 2026 | 2.6K | 21.8% | 2 | 3.3K | 27.1% | 1 |
| Jun 2026 | 2.5K | 22% | 2 | 3.3K | 28.6% | 1 |
| Jul 2026 | 2.3K | 19.2% | 2 | 4K | 33.3% | 1 |
| Aug 2026 | 2K | 14.7% | 4 | 4.7K | 34.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barry's Bay’s and Kāpiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barry's Bay**: Measured on the search terms “barry's bay”, “barrys bay canada”, “barrys bay cheese”, “barrys bay new zealand”, “barrys bay nz” and “barrysbay”, summed into one figure.
- **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure.

- [Barry's Bay profile](/demand/nz/brands/barrys-bay)
- [Kāpiti profile](/demand/nz/brands/kapiti)
- [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barry's Bay or Kāpiti?

In August 2026, Kāpiti had more branded searches than Barry's Bay among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Barry's Bay’s 2K, and held a 34.9% Share of Search versus Barry's Bay’s 14.7%.

## Cite this page

Brandwave. "Barry's Bay vs Kāpiti: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barrys-bay-vs-kapiti

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barrys-bay-vs-kapiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.