---
title: "Barry & Sargent vs Capital Eyes: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Barry & Sargent or Capital Eyes? Compare estimated monthly branded-search demand and Share of Search inside the Wellington optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barry-and-sargent-vs-capital-eyes"
publisher: "Brandwave"
---

# Barry & Sargent vs Capital Eyes: Which is more popular by branded search in New Zealand?

Which is more popular in search, Barry & Sargent or Capital Eyes? Compare estimated monthly branded-search demand and Share of Search inside the Wellington optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barry & Sargent and Capital Eyes
- **Competitive set**: Wellington optometrists
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Barry & Sargent Share of Search**: 29.4%
- **Capital Eyes Share of Search**: 70.6%

## Which is more popular in search, Barry & Sargent or Capital Eyes?

- In August 2026, Capital Eyes had more branded searches than Barry & Sargent among wellington optometrists in New Zealand. Capital Eyes was estimated to have 120 branded searches compared to Barry & Sargent’s 50, and held a 70.6% Share of Search versus Barry & Sargent’s 29.4%.
- Capital Eyes was ahead of Barry & Sargent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand moved from 31.8% to 29.4%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand moved from 68.2% to 70.6%, and its estimated monthly branded searches moved from 150 to 120.

## How did search popularity change for New Zealand wellington optometrists in August 2026?

- In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%.
- In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%.

## Month by month

| Month | Barry & Sargent estimated searches | Barry & Sargent Share of Search | Barry & Sargent rank | Capital Eyes estimated searches | Capital Eyes Share of Search | Capital Eyes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 31.8% | 2 | 150 | 68.2% | 1 |
| Nov 2025 | 50 | 25% | 2 | 150 | 75% | 1 |
| Dec 2025 | 50 | 31.3% | 2 | 110 | 68.8% | 1 |
| Jan 2026 | 50 | 23.8% | 2 | 160 | 76.2% | 1 |
| Feb 2026 | 50 | 23.8% | 2 | 160 | 76.2% | 1 |
| Mar 2026 | 60 | 33.3% | 2 | 120 | 66.7% | 1 |
| Apr 2026 | 50 | 26.3% | 2 | 140 | 73.7% | 1 |
| May 2026 | 50 | 26.3% | 2 | 140 | 73.7% | 1 |
| Jun 2026 | 60 | 31.6% | 2 | 130 | 68.4% | 1 |
| Jul 2026 | 60 | 30% | 2 | 140 | 70% | 1 |
| Aug 2026 | 50 | 29.4% | 2 | 120 | 70.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barry & Sargent’s and Capital Eyes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barry & Sargent**: Measured on the search terms “barry & sargent” and “barry & sargent optometrists”, summed into one figure.
- **Capital Eyes**: Measured on the search terms “capital eyes”, “capital eyes karori”, “capital eyes optometrist”, “capital eyes wellington”, “capitaleyes” and “visique capital eyes”, summed into one figure.

- [Barry & Sargent profile](/demand/nz/brands/barry-and-sargent)
- [Capital Eyes profile](/demand/nz/brands/capital-eyes)
- [All wellington optometrists in New Zealand](/demand/nz/categories/nz-wellington-optometrists): The set both shares are measured inside, 2 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barry & Sargent or Capital Eyes?

In August 2026, Capital Eyes had more branded searches than Barry & Sargent among wellington optometrists in New Zealand. Capital Eyes was estimated to have 120 branded searches compared to Barry & Sargent’s 50, and held a 70.6% Share of Search versus Barry & Sargent’s 29.4%.

## Cite this page

Brandwave. "Barry & Sargent vs Capital Eyes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barry-and-sargent-vs-capital-eyes

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barry-and-sargent-vs-capital-eyes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.