--- title: "Barkers vs Rodd & Gunn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barkers or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barkers-vs-rodd-and-gunn" publisher: "Brandwave" --- # Barkers vs Rodd & Gunn: Which is more popular by branded search in New Zealand? Which is more popular in search, Barkers or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barkers and Rodd & Gunn - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barkers Share of Search**: 10.7% - **Rodd & Gunn Share of Search**: 11% ## Which is more popular in search, Barkers or Rodd & Gunn? - In August 2026, Barkers and Rodd & Gunn were level on Share of Search among menswear retailers in New Zealand, with an estimated 22.4K versus 22.9K branded searches, at 10.7% and 11% estimated Share of Search. - The lead changed hands 7 times in the 11 months ending August 2026: Rodd & Gunn took it in November 2025, Barkers took it in January 2026, Rodd & Gunn took it in February 2026, Barkers took it in March 2026, Rodd & Gunn took it in April 2026, Barkers took it in May 2026, Rodd & Gunn took it in July 2026. - Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 20.9K to 22.4K. - Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K. ## How did search popularity change for New Zealand menswear retailers in August 2026? - In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%. - In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%. - In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%. ## Month by month | Month | Barkers estimated searches | Barkers Share of Search | Barkers rank | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.9K | 12.1% | 4 | 18.6K | 10.8% | 5 | | Nov 2025 | 32.5K | 11.2% | 5 | 34K | 11.7% | 4 | | Dec 2025 | 32.7K | 12.4% | 5 | 33.8K | 12.8% | 3 | | Jan 2026 | 21.8K | 12.7% | 3 | 18.6K | 10.9% | 4 | | Feb 2026 | 17.8K | 11.7% | 5 | 18.5K | 12.1% | 3 | | Mar 2026 | 22.5K | 11.8% | 4 | 18.6K | 9.8% | 5 | | Apr 2026 | 21.3K | 10.6% | 5 | 22.8K | 11.3% | 3 | | May 2026 | 26.1K | 12.3% | 4 | 22.9K | 10.8% | 5 | | Jun 2026 | 27.5K | 13.7% | 3 | 22.8K | 11.4% | 5 | | Jul 2026 | 21.8K | 12% | 5 | 22.8K | 12.6% | 3 | | Aug 2026 | 22.4K | 10.7% | 5 | 22.9K | 11% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barkers’ and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barkers**: Measured on the search terms “barkers”, “barkers clothing”, “barkers clothing nz” and “barkers menswear”, summed into one figure. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - [Barkers profile](/demand/nz/brands/barkers) - [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barkers or Rodd & Gunn? In August 2026, Barkers and Rodd & Gunn were level on Share of Search among menswear retailers in New Zealand, with an estimated 22.4K versus 22.9K branded searches, at 10.7% and 11% estimated Share of Search. ## Cite this page Brandwave. "Barkers vs Rodd & Gunn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barkers-vs-rodd-and-gunn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barkers-vs-rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.