---
title: "Barkers vs Hallensteins: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Barkers or Hallensteins? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barkers-vs-hallensteins"
publisher: "Brandwave"
---

# Barkers vs Hallensteins: Which is more popular by branded search in New Zealand?

Which is more popular in search, Barkers or Hallensteins? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barkers and Hallensteins
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Barkers Share of Search**: 10.7%
- **Hallensteins Share of Search**: 29%

## Which is more popular in search, Barkers or Hallensteins?

- In August 2026, Hallensteins had more branded searches than Barkers among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to Barkers’ 22.4K, and held a 29% Share of Search versus Barkers’ 10.7%.
- Hallensteins was ahead of Barkers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 20.9K to 22.4K.
- Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand moved from 28.9% to 29%, and its estimated monthly branded searches moved from 49.7K to 60.7K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
- In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

## Month by month

| Month | Barkers estimated searches | Barkers Share of Search | Barkers rank | Hallensteins estimated searches | Hallensteins Share of Search | Hallensteins rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.9K | 12.1% | 4 | 49.7K | 28.9% | 1 |
| Nov 2025 | 32.5K | 11.2% | 5 | 74.3K | 25.5% | 2 |
| Dec 2025 | 32.7K | 12.4% | 5 | 90.8K | 34.4% | 1 |
| Jan 2026 | 21.8K | 12.7% | 3 | 60.7K | 35.4% | 1 |
| Feb 2026 | 17.8K | 11.7% | 5 | 49.7K | 32.5% | 1 |
| Mar 2026 | 22.5K | 11.8% | 4 | 60.7K | 32% | 1 |
| Apr 2026 | 21.3K | 10.6% | 5 | 74.2K | 36.9% | 1 |
| May 2026 | 26.1K | 12.3% | 4 | 74.2K | 34.9% | 1 |
| Jun 2026 | 27.5K | 13.7% | 3 | 60.7K | 30.2% | 1 |
| Jul 2026 | 21.8K | 12% | 5 | 60.8K | 33.6% | 1 |
| Aug 2026 | 22.4K | 10.7% | 5 | 60.7K | 29% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barkers’ and Hallensteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barkers**: Measured on the search terms “barkers”, “barkers clothing”, “barkers clothing nz” and “barkers menswear”, summed into one figure.
- **Hallensteins**: Measured on the search terms “hallensteins” and “hallesteins”, summed into one figure.

- [Barkers profile](/demand/nz/brands/barkers)
- [Hallensteins profile](/demand/nz/brands/hallensteins)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barkers or Hallensteins?

In August 2026, Hallensteins had more branded searches than Barkers among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to Barkers’ 22.4K, and held a 29% Share of Search versus Barkers’ 10.7%.

## Cite this page

Brandwave. "Barkers vs Hallensteins: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barkers-vs-hallensteins

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barkers-vs-hallensteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.