--- title: "Barker's of Geraldine vs Masterfoods: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barker's of Geraldine or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barkers-of-geraldine-vs-masterfoods" publisher: "Brandwave" --- # Barker's of Geraldine vs Masterfoods: Which is more popular by branded search in New Zealand? Which is more popular in search, Barker's of Geraldine or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barker's of Geraldine and Masterfoods - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barker's of Geraldine Share of Search**: 18% - **Masterfoods Share of Search**: 3.2% ## Which is more popular in search, Barker's of Geraldine or Masterfoods? - In August 2026, Barker's of Geraldine had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Barker's of Geraldine was estimated to have 3.4K branded searches compared to Masterfoods’ 600, and held an 18% Share of Search versus Masterfoods’ 3.2%. - Barker's of Geraldine was ahead of Masterfoods in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 28.3% to 18%, and its estimated monthly branded searches moved from 4.2K to 3.4K. - Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 520 to 600. ## How did search popularity change for New Zealand sauce and condiment brands in August 2026? - In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%. - Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18% in August 2026. ## Month by month | Month | Barker's of Geraldine estimated searches | Barker's of Geraldine Share of Search | Barker's of Geraldine rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 28.3% | 1 | 520 | 3.5% | 6 | | Nov 2025 | 4.9K | 33.5% | 1 | 440 | 3% | 6 | | Dec 2025 | 6K | 40.7% | 1 | 570 | 3.9% | 6 | | Jan 2026 | 4.1K | 27.9% | 1 | 540 | 3.7% | 6 | | Feb 2026 | 3.3K | 24.1% | 2 | 460 | 3.4% | 6 | | Mar 2026 | 3.3K | 10.6% | 4 | 490 | 1.6% | 6 | | Apr 2026 | 3.3K | 20% | 3 | 540 | 3.3% | 6 | | May 2026 | 3.4K | 16.2% | 4 | 510 | 2.5% | 6 | | Jun 2026 | 2.8K | 16.4% | 4 | 530 | 3.1% | 6 | | Jul 2026 | 2.9K | 18% | 3 | 590 | 3.7% | 6 | | Aug 2026 | 3.4K | 18% | 3 | 600 | 3.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barker's of Geraldine’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barker's of Geraldine**: Measured on the search terms “barkers of geraldine”, “barkers sauce” and “barkers syrup”, summed into one figure. - **Masterfoods**: Measured on the search terms “chicken salt masterfoods”, “masterfoods”, “masterfoods barbecue sauce”, “masterfoods com au”, “masterfoods honey soy garlic”, “masterfoods hot english mustard”, “masterfoods mayo”, “masterfoods mustard”, “masterfoods near me”, “masterfoods nz”, “masterfoods relish”, “masterfoods sauce”, “masterfoods spices” and “masterfoods tomato sauce”, summed into one figure. - [Barker's of Geraldine profile](/demand/nz/brands/barkers-of-geraldine) - [Masterfoods profile](/demand/nz/brands/masterfoods) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barker's of Geraldine or Masterfoods? In August 2026, Barker's of Geraldine had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Barker's of Geraldine was estimated to have 3.4K branded searches compared to Masterfoods’ 600, and held an 18% Share of Search versus Masterfoods’ 3.2%. ## Cite this page Brandwave. "Barker's of Geraldine vs Masterfoods: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barkers-of-geraldine-vs-masterfoods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barkers-of-geraldine-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.