--- title: "Barker & Associates vs Planz Consultants: Which is more popular in New Zealand?" description: "Is Barker & Associates or Planz Consultants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planz-consultants" publisher: "Brandwave" --- # Barker & Associates vs Planz Consultants: Which is more popular in New Zealand? Is Barker & Associates or Planz Consultants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barker & Associates and Planz Consultants - **Competitive set**: Planning consultancies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Barker & Associates Share of Search**: 4.3% - **Planz Consultants Share of Search**: 3.3% ## Is Barker & Associates or Planz Consultants more popular in search? - In October 2026, Barker & Associates had more branded searches than Planz Consultants among planning consultancies in New Zealand. Barker & Associates had about 90 branded searches, while Planz Consultants had 70. Barker & Associates made up 4.3% of all planning consultancy searches we track, and Planz Consultants accounted for 3.3%. - Barker & Associates was ahead of Planz Consultants in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending October 2026, Planz Consultants’ share of searches among planning consultancies in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 70. ## Top planning consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Planz Consultants was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Planz Consultants was listed before Barker & Associates in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Planz Consultants | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Barker & Associates | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Planning Focus | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CoLab Planning | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Boffa Miskell | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Planr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mitchell Daysh | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planning consultancies - Asked ChatGPT "Which planning consultancy should I hire in New Zealand?": 1. Planz Consultants, 2. CoLab Planning, 3. Planr - Asked ChatGPT "What are the best planning consultancies in New Zealand?": 1. Barker & Associates, 2. Boffa Miskell, 3. Planning Focus, 4. CoLab Planning, 5. Mitchell Daysh - Asked ChatGPT "What's the best planning consultancy in New Zealand for a property project?": 1. Planz Consultants, 2. Planning Focus, 3. Planr - Searched Google, AI Overview "property planning consultants": 1. Planz Consultants, 2. Barker & Associates - Searched Google, AI Overview "planning consultancies nz": 1. Planz Consultants Not named in any answer: Bentley & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand planning consultancies in October 2026? - In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches. - In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%. ## How has branded search for Barker & Associates and Planz Consultants changed in New Zealand over the last 12 months? | Month | Barker & Associates estimated searches | Barker & Associates Share of Search | Barker & Associates rank | Planz Consultants estimated searches | Planz Consultants Share of Search | Planz Consultants rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 6.8% | 3 | 70 | 3.4% | 6 | | Dec 2025 | 90 | 6% | 4 | 50 | 3.3% | 5 | | Jan 2026 | 90 | 5.4% | 4 | 70 | 4.2% | 5 | | Feb 2026 | 110 | 5.7% | 3 | 50 | 2.6% | 5 | | Mar 2026 | 170 | 6.9% | 3 | 90 | 3.6% | 5 | | Apr 2026 | 110 | 6.4% | 3 | 90 | 5.2% | 5 | | May 2026 | 170 | 7.9% | 3 | 90 | 4.2% | 5 | | Jun 2026 | 90 | 4.5% | 4 | 70 | 3.5% | 6 | | Jul 2026 | 140 | 6.8% | 3 | 90 | 4.4% | 5 | | Aug 2026 | 140 | 6.4% | 3 | 90 | 4.1% | 5 | | Sep 2026 | 110 | 5.2% | 3 | 70 | 3.3% | 6 | | Oct 2026 | 90 | 4.3% | 4 | 70 | 3.3% | 6 | ## How are Barker & Associates’ and Planz Consultants’ branded searches counted? Brandwave collects information about searches that people make online using Barker & Associates’ and Planz Consultants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barker & Associates**: Measured on the search terms “barker & associates” and “barker associates”, summed into one figure. - **Planz Consultants**: Measured on the search term “planz consultants”. - [Barker & Associates profile](/demand/nz/brands/barker-and-associates) - [Planz Consultants profile](/demand/nz/brands/planz-consultants) - [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barker & Associates or Planz Consultants more popular in search? In October 2026, Barker & Associates had more branded searches than Planz Consultants among planning consultancies in New Zealand. Barker & Associates had about 90 branded searches, while Planz Consultants had 70. Barker & Associates made up 4.3% of all planning consultancy searches we track, and Planz Consultants accounted for 3.3%. ## Cite this page Brandwave. "Barker & Associates vs Planz Consultants: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planz-consultants This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planz-consultants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.