---
title: "Barker & Associates vs Planr: Which is more popular in New Zealand?"
description: "Is Barker & Associates or Planr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planr"
publisher: "Brandwave"
---

# Barker & Associates vs Planr: Which is more popular in New Zealand?

Is Barker & Associates or Planr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barker & Associates and Planr
- **Competitive set**: Planning consultancies
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Barker & Associates Share of Search**: 4.3%
- **Planr Share of Search**: 8.1%

## Is Barker & Associates or Planr more popular in search?

- In October 2026, Planr had more branded searches than Barker & Associates among planning consultancies in New Zealand. Planr had about 170 branded searches, while Barker & Associates had 90. Planr made up 8.1% of all planning consultancy searches we track, and Barker & Associates accounted for 4.3%.
- The lead changed hands once in the 12 months ending October 2026: Planr took it in October 2026.
- Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending October 2026, Planr’s share of searches among planning consultancies in New Zealand moved from 1.5% to 8.1%, and its estimated monthly branded searches moved from 30 to 170.

## Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Planr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barker & Associates and Planr were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Planz Consultants | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Barker & Associates | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Planning Focus | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| CoLab Planning | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Boffa Miskell | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Planr | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mitchell Daysh | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about planning consultancies

- Asked ChatGPT "Which planning consultancy should I hire in New Zealand?": 1. Planz Consultants, 2. CoLab Planning, 3. Planr
- Asked ChatGPT "What are the best planning consultancies in New Zealand?": 1. Barker & Associates, 2. Boffa Miskell, 3. Planning Focus, 4. CoLab Planning, 5. Mitchell Daysh
- Asked ChatGPT "What's the best planning consultancy in New Zealand for a property project?": 1. Planz Consultants, 2. Planning Focus, 3. Planr
- Searched Google, AI Overview "property planning consultants": 1. Planz Consultants, 2. Barker & Associates
- Searched Google, AI Overview "planning consultancies nz": 1. Planz Consultants

Not named in any answer: Bentley & Co.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand planning consultancies in October 2026?

- In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.
- In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

## How has branded search for Barker & Associates and Planr changed in New Zealand over the last 12 months?

| Month | Barker & Associates estimated searches | Barker & Associates Share of Search | Barker & Associates rank | Planr estimated searches | Planr Share of Search | Planr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 140 | 6.8% | 3 | 30 | 1.5% | 8 |
| Dec 2025 | 90 | 6% | 4 | 30 | 2% | 8 |
| Jan 2026 | 90 | 5.4% | 4 | 20 | 1.2% | 8 |
| Feb 2026 | 110 | 5.7% | 3 | 20 | 1% | 8 |
| Mar 2026 | 170 | 6.9% | 3 | 20 | 0.81% | 8 |
| Apr 2026 | 110 | 6.4% | 3 | 20 | 1.2% | 8 |
| May 2026 | 170 | 7.9% | 3 | 20 | 0.93% | 8 |
| Jun 2026 | 90 | 4.5% | 4 | 50 | 2.5% | 7 |
| Jul 2026 | 140 | 6.8% | 3 | 40 | 1.9% | 7 |
| Aug 2026 | 140 | 6.4% | 3 | 70 | 3.2% | 6 |
| Sep 2026 | 110 | 5.2% | 3 | 110 | 5.2% | 5 |
| Oct 2026 | 90 | 4.3% | 4 | 170 | 8.1% | 3 |

## How are Barker & Associates’ and Planr’s branded searches counted?

Brandwave collects information about searches that people make online using Barker & Associates’ and Planr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barker & Associates**: Measured on the search terms “barker & associates” and “barker associates”, summed into one figure.
- **Planr**: Measured on the search term “planr”.

- [Barker & Associates profile](/demand/nz/brands/barker-and-associates)
- [Planr profile](/demand/nz/brands/planr)
- [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Barker & Associates or Planr more popular in search?

In October 2026, Planr had more branded searches than Barker & Associates among planning consultancies in New Zealand. Planr had about 170 branded searches, while Barker & Associates had 90. Planr made up 8.1% of all planning consultancy searches we track, and Barker & Associates accounted for 4.3%.

## Cite this page

Brandwave. "Barker & Associates vs Planr: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-planr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
