--- title: "Barker & Associates vs CoLab Planning: Which is more popular in New Zealand?" description: "Is Barker & Associates or CoLab Planning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-colab-planning" publisher: "Brandwave" --- # Barker & Associates vs CoLab Planning: Which is more popular in New Zealand? Is Barker & Associates or CoLab Planning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barker & Associates and CoLab Planning - **Competitive set**: Planning consultancies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Barker & Associates Share of Search**: 4.3% - **CoLab Planning Share of Search**: 4.3% ## Is Barker & Associates or CoLab Planning more popular in search? - In October 2026, Barker & Associates and CoLab Planning were level in searches among planning consultancies in New Zealand, with an estimated 90 branded searches each, at 4.3% of the total each. - The lead changed hands 4 times in the 12 months ending October 2026: CoLab Planning took it in December 2025, Barker & Associates took it in March 2026, CoLab Planning took it in June 2026, Barker & Associates took it in July 2026. - Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending October 2026, CoLab Planning’s share of searches among planning consultancies in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches held steady at 90. ## Top planning consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CoLab Planning was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barker & Associates was listed before CoLab Planning in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Planz Consultants | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Barker & Associates | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Planning Focus | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CoLab Planning | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Boffa Miskell | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Planr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mitchell Daysh | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planning consultancies - Asked ChatGPT "Which planning consultancy should I hire in New Zealand?": 1. Planz Consultants, 2. CoLab Planning, 3. Planr - Asked ChatGPT "What are the best planning consultancies in New Zealand?": 1. Barker & Associates, 2. Boffa Miskell, 3. Planning Focus, 4. CoLab Planning, 5. Mitchell Daysh - Asked ChatGPT "What's the best planning consultancy in New Zealand for a property project?": 1. Planz Consultants, 2. Planning Focus, 3. Planr - Searched Google, AI Overview "property planning consultants": 1. Planz Consultants, 2. Barker & Associates - Searched Google, AI Overview "planning consultancies nz": 1. Planz Consultants Not named in any answer: Bentley & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand planning consultancies in October 2026? - In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches. - In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%. - In October 2026, CoLab Planning lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%. ## How has branded search for Barker & Associates and CoLab Planning changed in New Zealand over the last 12 months? | Month | Barker & Associates estimated searches | Barker & Associates Share of Search | Barker & Associates rank | CoLab Planning estimated searches | CoLab Planning Share of Search | CoLab Planning rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 6.8% | 3 | 90 | 4.4% | 4 | | Dec 2025 | 90 | 6% | 4 | 110 | 7.3% | 3 | | Jan 2026 | 90 | 5.4% | 4 | 170 | 10.1% | 3 | | Feb 2026 | 110 | 5.7% | 3 | 110 | 5.7% | 4 | | Mar 2026 | 170 | 6.9% | 3 | 110 | 4.4% | 4 | | Apr 2026 | 110 | 6.4% | 3 | 110 | 6.4% | 4 | | May 2026 | 170 | 7.9% | 3 | 110 | 5.1% | 4 | | Jun 2026 | 90 | 4.5% | 4 | 110 | 5.5% | 3 | | Jul 2026 | 140 | 6.8% | 3 | 90 | 4.4% | 4 | | Aug 2026 | 140 | 6.4% | 3 | 90 | 4.1% | 4 | | Sep 2026 | 110 | 5.2% | 3 | 110 | 5.2% | 4 | | Oct 2026 | 90 | 4.3% | 4 | 90 | 4.3% | 5 | ## How are Barker & Associates’ and CoLab Planning’s branded searches counted? Brandwave collects information about searches that people make online using Barker & Associates’ and CoLab Planning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barker & Associates**: Measured on the search terms “barker & associates” and “barker associates”, summed into one figure. - **CoLab Planning**: Measured on the search term “colab planning”. - [Barker & Associates profile](/demand/nz/brands/barker-and-associates) - [CoLab Planning profile](/demand/nz/brands/colab-planning) - [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barker & Associates or CoLab Planning more popular in search? In October 2026, Barker & Associates and CoLab Planning were level in searches among planning consultancies in New Zealand, with an estimated 90 branded searches each, at 4.3% of the total each. ## Cite this page Brandwave. "Barker & Associates vs CoLab Planning: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-colab-planning This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-colab-planning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.