---
title: "Barker & Associates vs Boffa Miskell: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Barker & Associates or Boffa Miskell? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-boffa-miskell"
publisher: "Brandwave"
---

# Barker & Associates vs Boffa Miskell: Which is more popular by branded search in New Zealand?

Which is more popular in search, Barker & Associates or Boffa Miskell? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barker & Associates and Boffa Miskell
- **Competitive set**: Planning consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Barker & Associates Share of Search**: 7.2%
- **Boffa Miskell Share of Search**: 69.7%

## Which is more popular in search, Barker & Associates or Boffa Miskell?

- In August 2026, Boffa Miskell had more branded searches than Barker & Associates among planning consultancies in New Zealand. Boffa Miskell was estimated to have 1.4K branded searches compared to Barker & Associates’ 140, and held a 69.7% Share of Search versus Barker & Associates’ 7.2%.
- Boffa Miskell was ahead of Barker & Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barker & Associates’ estimated Share of Search among planning consultancies in New Zealand moved from 5.1% to 7.2%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 11 months ending August 2026, Boffa Miskell’s estimated Share of Search among planning consultancies in New Zealand moved from 76.6% to 69.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

## How did search popularity change for New Zealand planning consultancies in August 2026?

- In August 2026, Boffa Miskell lost estimated Share of Search among planning consultancies in New Zealand, from 72.7% to 69.7%.
- Estimated monthly branded searches for Barker & Associates in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

## Month by month

| Month | Barker & Associates estimated searches | Barker & Associates Share of Search | Barker & Associates rank | Boffa Miskell estimated searches | Boffa Miskell Share of Search | Boffa Miskell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 5.1% | 3 | 1.6K | 76.6% | 1 |
| Nov 2025 | 140 | 7.5% | 3 | 1.3K | 71% | 1 |
| Dec 2025 | 100 | 7.6% | 3 | 910 | 69.5% | 1 |
| Jan 2026 | 90 | 6.3% | 3 | 910 | 63.6% | 1 |
| Feb 2026 | 110 | 6.3% | 3 | 1.3K | 76.6% | 1 |
| Mar 2026 | 180 | 7.8% | 3 | 1.7K | 72.6% | 1 |
| Apr 2026 | 110 | 7.2% | 3 | 1.1K | 68.6% | 1 |
| May 2026 | 170 | 8.7% | 3 | 1.3K | 68.7% | 1 |
| Jun 2026 | 100 | 5.6% | 3 | 1.4K | 75.8% | 1 |
| Jul 2026 | 140 | 7.5% | 3 | 1.4K | 72.7% | 1 |
| Aug 2026 | 140 | 7.2% | 3 | 1.4K | 69.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barker & Associates’ and Boffa Miskell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barker & Associates**: Measured on the search terms “barker & associates”, “barker & associates near me” and “barker associates”, summed into one figure.
- **Boffa Miskell**: Measured on the search terms “boffa miskell”, “boffa miskell near me”, “boffa miskell new zealand”, “boffa miskell nz” and “boffamiskell”, summed into one figure.

- [Barker & Associates profile](/demand/nz/brands/barker-and-associates)
- [Boffa Miskell profile](/demand/nz/brands/boffa-miskell)
- [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barker & Associates or Boffa Miskell?

In August 2026, Boffa Miskell had more branded searches than Barker & Associates among planning consultancies in New Zealand. Boffa Miskell was estimated to have 1.4K branded searches compared to Barker & Associates’ 140, and held a 69.7% Share of Search versus Barker & Associates’ 7.2%.

## Cite this page

Brandwave. "Barker & Associates vs Boffa Miskell: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-boffa-miskell

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barker-and-associates-vs-boffa-miskell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.