---
title: "Bark vs Life360: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bark or Life360? Compare estimated monthly branded-search demand and Share of Search inside the Family location apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bark-vs-life360"
publisher: "Brandwave"
---

# Bark vs Life360: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bark or Life360? Compare estimated monthly branded-search demand and Share of Search inside the Family location apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bark and Life360
- **Competitive set**: Family location apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bark Share of Search**: 1.1%
- **Life360 Share of Search**: 24.8%

## Which is more popular in search, Bark or Life360?

- In August 2026, Life360 had more branded searches than Bark among family location apps in New Zealand. Life360 was estimated to have 2.3K branded searches compared to Bark’s 100, and held a 24.8% Share of Search versus Bark’s 1.1%.
- Life360 was ahead of Bark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 160 to 100.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand moved from 26.3% to 24.8%, and its estimated monthly branded searches moved from 1.9K to 2.3K.

## How did search popularity change for New Zealand family location apps in August 2026?

- In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
- Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.

## Month by month

| Month | Bark estimated searches | Bark Share of Search | Bark rank | Life360 estimated searches | Life360 Share of Search | Life360 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 2.2% | 4 | 1.9K | 26.3% | 2 |
| Nov 2025 | 140 | 1.9% | 4 | 2.2K | 28.8% | 2 |
| Dec 2025 | 110 | 1.2% | 4 | 2.3K | 24.9% | 2 |
| Jan 2026 | 80 | 0.72% | 4 | 2.6K | 23.3% | 2 |
| Feb 2026 | 120 | 1.2% | 4 | 2.1K | 20.8% | 2 |
| Mar 2026 | 110 | 1.3% | 4 | 2.2K | 26.9% | 2 |
| Apr 2026 | 110 | 1.2% | 4 | 2.2K | 23.8% | 2 |
| May 2026 | 120 | 1.2% | 4 | 2.9K | 29.1% | 2 |
| Jun 2026 | 90 | 0.98% | 4 | 2.5K | 27.1% | 2 |
| Jul 2026 | 80 | 0.81% | 4 | 2.8K | 27.8% | 2 |
| Aug 2026 | 100 | 1.1% | 4 | 2.3K | 24.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bark’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bark**: Measured on the search terms “bark app” and “bark parental controls”, summed into one figure.
- **Life360**: Measured on the search terms “life360”, “life360 app”, “life360 com”, “life360 family locator app”, “life360 family tracker”, “life360 location sharing”, “life360 near me”, “life360 nz”, “life360 online”, “life360 pet tracker”, “life360 tile”, “life360 tracker” and “tile life360”, summed into one figure.

- [Bark profile](/demand/nz/brands/bark)
- [Life360 profile](/demand/nz/brands/life360)
- [All family location apps in New Zealand](/demand/nz/categories/nz-family-location-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bark or Life360?

In August 2026, Life360 had more branded searches than Bark among family location apps in New Zealand. Life360 was estimated to have 2.3K branded searches compared to Bark’s 100, and held a 24.8% Share of Search versus Bark’s 1.1%.

## Cite this page

Brandwave. "Bark vs Life360: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bark-vs-life360

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bark-vs-life360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.