---
title: "Barilla vs Raguletto: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Barilla or Raguletto? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/barilla-vs-raguletto"
publisher: "Brandwave"
---

# Barilla vs Raguletto: Which is more popular by branded search in New Zealand?

Which is more popular in search, Barilla or Raguletto? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barilla and Raguletto
- **Competitive set**: Pasta sauce brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Barilla Share of Search**: 53%
- **Raguletto Share of Search**: 0.34%

## Which is more popular in search, Barilla or Raguletto?

- In August 2026, Barilla had more branded searches than Raguletto among pasta sauce brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Raguletto’s 20, and held a 53% Share of Search versus Raguletto’s 0.34%.
- Barilla was ahead of Raguletto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand moved from 38.9% to 53%, and its estimated monthly branded searches moved from 1.1K to 3.1K.
- Across the 11 months ending August 2026, Raguletto’s estimated Share of Search among pasta sauce brands in New Zealand moved from 0.7% to 0.34%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand pasta sauce brands in August 2026?

- In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.

## Month by month

| Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Raguletto estimated searches | Raguletto Share of Search | Raguletto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 38.9% | 1 | 20 | 0.7% | 4 |
| Nov 2025 | 1K | 36.3% | 2 | 20 | 0.7% | 5 |
| Dec 2025 | 1.2K | 37.9% | 2 | 20 | 0.64% | 4 |
| Jan 2026 | 1.7K | 46.6% | 1 | 20 | 0.54% | 4 |
| Feb 2026 | 2K | 54.3% | 1 | 20 | 0.54% | 4 |
| Mar 2026 | 1.9K | 47.8% | 1 | 20 | 0.49% | 4 |
| Apr 2026 | 1.9K | 48.7% | 1 | 20 | 0.51% | 4 |
| May 2026 | 3.7K | 62.2% | 1 | 20 | 0.33% | 4 |
| Jun 2026 | 3.9K | 63.2% | 1 | 20 | 0.33% | 4 |
| Jul 2026 | 3.2K | 52% | 1 | 30 | 0.48% | 4 |
| Aug 2026 | 3.1K | 53% | 1 | 20 | 0.34% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barilla’s and Raguletto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barilla**: Measured on the search terms “barilla”, “barilla bolognese”, “barilla com”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla near me”, “barilla nz”, “barilla oven ready lasagne”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla ready pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti”, “barilla tomato sauce”, “barilla wheat pasta”, “barilla whole wheat pasta” and “lasagna barilla oven ready”, summed into one figure.
- **Raguletto**: Measured on the search terms “raguletto”, “raguletto bolognese” and “raguletto pasta sauce”, summed into one figure.

- [Barilla profile](/demand/nz/brands/barilla)
- [Raguletto profile](/demand/nz/brands/raguletto)
- [All pasta sauce brands in New Zealand](/demand/nz/categories/nz-pasta-sauce-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barilla or Raguletto?

In August 2026, Barilla had more branded searches than Raguletto among pasta sauce brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Raguletto’s 20, and held a 53% Share of Search versus Raguletto’s 0.34%.

## Cite this page

Brandwave. "Barilla vs Raguletto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barilla-vs-raguletto

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barilla-vs-raguletto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.