--- title: "Barilla vs Pams: Which is searched more in New Zealand?" description: "Is Barilla or Pams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barilla-vs-pams" publisher: "Brandwave" --- # Barilla vs Pams: Which is searched more in New Zealand? Is Barilla or Pams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Pams - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Barilla Share of Search**: 14.5% - **Pams Share of Search**: 10.1% ## Is Barilla or Pams more popular in search? - In September 2026, Barilla had more branded searches than Pams among pasta and rice brands in New Zealand. Barilla had about 1,540 branded searches, while Pams had 1,070. Barilla made up 14.5% of all pasta and rice brand searches we track, and Pams accounted for 10.1%. - The lead changed hands once in the 12 months ending September 2026: Barilla took it in December 2025. - Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands in New Zealand moved from 10.8% to 14.5%, and its estimated monthly branded searches moved from 1K to 1.5K. - Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barilla and Pams were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Barilla was listed before Pams in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches. - In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%. - In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Pams estimated searches | Pams Share of Search | Pams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 10.8% | 3 | 1.4K | 14.8% | 2 | | Nov 2025 | 950 | 10.8% | 4 | 1.1K | 12.2% | 3 | | Dec 2025 | 1.1K | 13.5% | 2 | 1.1K | 13.3% | 3 | | Jan 2026 | 1.6K | 17.1% | 2 | 1.1K | 11.4% | 3 | | Feb 2026 | 1.7K | 18% | 2 | 1K | 11.3% | 3 | | Mar 2026 | 1.7K | 15.5% | 2 | 1.4K | 12.5% | 3 | | Apr 2026 | 1.7K | 16.7% | 2 | 1.1K | 10.4% | 3 | | May 2026 | 3.4K | 27.5% | 2 | 1.1K | 8.6% | 4 | | Jun 2026 | 3.4K | 27.8% | 2 | 1K | 8.3% | 4 | | Jul 2026 | 2.8K | 23.6% | 2 | 910 | 7.6% | 5 | | Aug 2026 | 2.9K | 23.2% | 2 | 1.4K | 11.2% | 3 | | Sep 2026 | 1.5K | 14.5% | 2 | 1.1K | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search terms “barilla”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti” and “barilla wheat pasta”, summed into one figure. - **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure. - [Barilla profile](/demand/nz/brands/barilla) - [Pams profile](/demand/nz/brands/pams) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barilla or Pams more popular in search? In September 2026, Barilla had more branded searches than Pams among pasta and rice brands in New Zealand. Barilla had about 1,540 branded searches, while Pams had 1,070. Barilla made up 14.5% of all pasta and rice brand searches we track, and Pams accounted for 10.1%. ## Cite this page Brandwave. "Barilla vs Pams: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/barilla-vs-pams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barilla-vs-pams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.