--- title: "Barilla vs Fortune: Which is searched more in New Zealand?" description: "Is Barilla or Fortune more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barilla-vs-fortune" publisher: "Brandwave" --- # Barilla vs Fortune: Which is searched more in New Zealand? Is Barilla or Fortune more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Fortune - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Barilla Share of Search**: 14.5% - **Fortune Share of Search**: 5.5% ## Is Barilla or Fortune more popular in search? - In September 2026, Barilla had more branded searches than Fortune among pasta and rice brands in New Zealand. Barilla had about 1,540 branded searches, while Fortune had 590. Barilla made up 14.5% of all pasta and rice brand searches we track, and Fortune accounted for 5.5%. - Barilla was ahead of Fortune in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands in New Zealand moved from 10.8% to 14.5%, and its estimated monthly branded searches moved from 1K to 1.5K. - Across the 12 months ending September 2026, Fortune’s share of searches among pasta and rice brands in New Zealand moved from 7.6% to 5.5%, and its estimated monthly branded searches moved from 720 to 590. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barilla was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fortune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Barilla was listed before Fortune in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%. - In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Fortune estimated searches | Fortune Share of Search | Fortune rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 10.8% | 3 | 720 | 7.6% | 7 | | Nov 2025 | 950 | 10.8% | 4 | 590 | 6.7% | 7 | | Dec 2025 | 1.1K | 13.5% | 2 | 590 | 7.5% | 6 | | Jan 2026 | 1.6K | 17.1% | 2 | 720 | 7.6% | 7 | | Feb 2026 | 1.7K | 18% | 2 | 720 | 7.8% | 5 | | Mar 2026 | 1.7K | 15.5% | 2 | 880 | 7.9% | 6 | | Apr 2026 | 1.7K | 16.7% | 2 | 590 | 5.8% | 7 | | May 2026 | 3.4K | 27.5% | 2 | 590 | 4.8% | 8 | | Jun 2026 | 3.4K | 27.8% | 2 | 590 | 4.8% | 8 | | Jul 2026 | 2.8K | 23.6% | 2 | 720 | 6% | 8 | | Aug 2026 | 2.9K | 23.2% | 2 | 590 | 4.8% | 8 | | Sep 2026 | 1.5K | 14.5% | 2 | 590 | 5.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Fortune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search terms “barilla”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti” and “barilla wheat pasta”, summed into one figure. - **Fortune**: Measured on the search term “fortune”. - [Barilla profile](/demand/nz/brands/barilla) - [Fortune profile](/demand/nz/brands/fortune) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barilla or Fortune more popular in search? In September 2026, Barilla had more branded searches than Fortune among pasta and rice brands in New Zealand. Barilla had about 1,540 branded searches, while Fortune had 590. Barilla made up 14.5% of all pasta and rice brand searches we track, and Fortune accounted for 5.5%. ## Cite this page Brandwave. "Barilla vs Fortune: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/barilla-vs-fortune This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barilla-vs-fortune. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.