--- title: "Barilla vs Delmaine: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barilla or Delmaine? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barilla-vs-delmaine" publisher: "Brandwave" --- # Barilla vs Delmaine: Which is more popular by branded search in New Zealand? Which is more popular in search, Barilla or Delmaine? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Delmaine - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barilla Share of Search**: 44.8% - **Delmaine Share of Search**: 16.8% ## Which is more popular in search, Barilla or Delmaine? - In August 2026, Barilla had more branded searches than Delmaine among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Delmaine’s 1.2K, and held a 44.8% Share of Search versus Delmaine’s 16.8%. - The lead changed hands 2 times in the 11 months ending August 2026: Delmaine took it in November 2025, Barilla took it in December 2025. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand moved from 25.7% to 44.8%, and its estimated monthly branded searches moved from 1.1K to 3.1K. - Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand moved from 23.4% to 16.8%, and its estimated monthly branded searches moved from 1K to 1.2K. ## How did search popularity change for New Zealand pasta and rice brands in August 2026? - In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%. - Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Delmaine estimated searches | Delmaine Share of Search | Delmaine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 25.7% | 1 | 1K | 23.4% | 2 | | Nov 2025 | 1K | 24.1% | 2 | 1.2K | 28.1% | 1 | | Dec 2025 | 1.2K | 30.6% | 1 | 1.1K | 28% | 2 | | Jan 2026 | 1.7K | 35.5% | 1 | 1.1K | 21.6% | 2 | | Feb 2026 | 2K | 41.2% | 1 | 1K | 20.7% | 2 | | Mar 2026 | 1.9K | 36.4% | 1 | 1.1K | 20.3% | 2 | | Apr 2026 | 1.9K | 36.6% | 1 | 1.1K | 20.4% | 2 | | May 2026 | 3.7K | 49.9% | 1 | 1.2K | 15.8% | 2 | | Jun 2026 | 3.9K | 51.4% | 1 | 1.3K | 16.7% | 2 | | Jul 2026 | 3.2K | 44.8% | 1 | 1.3K | 17.6% | 2 | | Aug 2026 | 3.1K | 44.8% | 1 | 1.2K | 16.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Delmaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search terms “barilla”, “barilla bolognese”, “barilla com”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla near me”, “barilla nz”, “barilla oven ready lasagne”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla ready pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti”, “barilla tomato sauce”, “barilla wheat pasta”, “barilla whole wheat pasta” and “lasagna barilla oven ready”, summed into one figure. - **Delmaine**: Measured on the search terms “delmaine”, “delmaine almond fingers”, “delmaine balsamic glaze”, “delmaine chocolate sauce”, “delmaine co nz”, “delmaine near me”, “delmaine nz”, “delmaine pasta”, “delmaine pasta sauce”, “delmaine pesto”, “delmaine plum sauce”, “delmaine sauce”, “delmaine tomato sauce” and “delmaine worcestershire sauce”, summed into one figure. - [Barilla profile](/demand/nz/brands/barilla) - [Delmaine profile](/demand/nz/brands/delmaine) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barilla or Delmaine? In August 2026, Barilla had more branded searches than Delmaine among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Delmaine’s 1.2K, and held a 44.8% Share of Search versus Delmaine’s 16.8%. ## Cite this page Brandwave. "Barilla vs Delmaine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barilla-vs-delmaine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barilla-vs-delmaine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.