--- title: "Barilla vs Ben's Original: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barilla or Ben's Original? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barilla-vs-bens-original" publisher: "Brandwave" --- # Barilla vs Ben's Original: Which is more popular by branded search in New Zealand? Which is more popular in search, Barilla or Ben's Original? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Ben's Original - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barilla Share of Search**: 44.8% - **Ben's Original Share of Search**: 11.3% ## Which is more popular in search, Barilla or Ben's Original? - In August 2026, Barilla had more branded searches than Ben's Original among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Ben's Original’s 790, and held a 44.8% Share of Search versus Ben's Original’s 11.3%. - Barilla was ahead of Ben's Original in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand moved from 25.7% to 44.8%, and its estimated monthly branded searches moved from 1.1K to 3.1K. - Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790. ## How did search popularity change for New Zealand pasta and rice brands in August 2026? - Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026. - Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Ben's Original estimated searches | Ben's Original Share of Search | Ben's Original rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 25.7% | 1 | 590 | 13.7% | 5 | | Nov 2025 | 1K | 24.1% | 2 | 510 | 11.9% | 5 | | Dec 2025 | 1.2K | 30.6% | 1 | 420 | 10.9% | 5 | | Jan 2026 | 1.7K | 35.5% | 1 | 420 | 8.6% | 5 | | Feb 2026 | 2K | 41.2% | 1 | 440 | 9% | 5 | | Mar 2026 | 1.9K | 36.4% | 1 | 610 | 11.4% | 5 | | Apr 2026 | 1.9K | 36.6% | 1 | 470 | 9.1% | 5 | | May 2026 | 3.7K | 49.9% | 1 | 610 | 8.2% | 5 | | Jun 2026 | 3.9K | 51.4% | 1 | 690 | 9.2% | 5 | | Jul 2026 | 3.2K | 44.8% | 1 | 810 | 11.2% | 5 | | Aug 2026 | 3.1K | 44.8% | 1 | 790 | 11.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Ben's Original’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search terms “barilla”, “barilla bolognese”, “barilla com”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla near me”, “barilla nz”, “barilla oven ready lasagne”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla ready pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti”, “barilla tomato sauce”, “barilla wheat pasta”, “barilla whole wheat pasta” and “lasagna barilla oven ready”, summed into one figure. - **Ben's Original**: Measured on the search terms “ben's original”, “bens original rice”, “bensoriginal”, “bensoriginal com” and “uncle bens”, summed into one figure. - [Barilla profile](/demand/nz/brands/barilla) - [Ben's Original profile](/demand/nz/brands/bens-original) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barilla or Ben's Original? In August 2026, Barilla had more branded searches than Ben's Original among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Ben's Original’s 790, and held a 44.8% Share of Search versus Ben's Original’s 11.3%. ## Cite this page Brandwave. "Barilla vs Ben's Original: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barilla-vs-bens-original This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barilla-vs-bens-original. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.