--- title: "Barfoot & Thompson vs Property Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barfoot & Thompson or Property Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-property-brokers" publisher: "Brandwave" --- # Barfoot & Thompson vs Property Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, Barfoot & Thompson or Property Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barfoot & Thompson and Property Brokers - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barfoot & Thompson Share of Search**: 10.5% - **Property Brokers Share of Search**: 7.9% ## Which is more popular in search, Barfoot & Thompson or Property Brokers? - In August 2026, Barfoot & Thompson had more branded searches than Property Brokers among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to Property Brokers’ 15.3K, and held a 10.5% Share of Search versus Property Brokers’ 7.9%. - Barfoot & Thompson was ahead of Property Brokers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 10.7% to 10.5%, and its estimated monthly branded searches moved from 25.1K to 20.4K. - Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among residential real estate agencies in New Zealand moved from 8% to 7.9%, and its estimated monthly branded searches moved from 18.6K to 15.3K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11% to 10.5%. - Estimated monthly branded searches for Property Brokers in New Zealand fell 17.4% over 11 measured months, from 18.6K to 15.3K in August 2026. ## Month by month | Month | Barfoot & Thompson estimated searches | Barfoot & Thompson Share of Search | Barfoot & Thompson rank | Property Brokers estimated searches | Property Brokers Share of Search | Property Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 10.7% | 4 | 18.6K | 8% | 5 | | Nov 2025 | 24.9K | 11% | 4 | 18.4K | 8.2% | 5 | | Dec 2025 | 17.1K | 9.9% | 4 | 12.8K | 7.4% | 5 | | Jan 2026 | 25.2K | 11.4% | 3 | 18.5K | 8.3% | 5 | | Feb 2026 | 25K | 11.1% | 4 | 18.4K | 8.2% | 5 | | Mar 2026 | 30.1K | 12.4% | 3 | 18.2K | 7.5% | 5 | | Apr 2026 | 20.7K | 10.3% | 4 | 15.2K | 7.5% | 5 | | May 2026 | 20.6K | 10.2% | 4 | 17.6K | 8.7% | 5 | | Jun 2026 | 20.7K | 10.7% | 4 | 14.8K | 7.7% | 5 | | Jul 2026 | 20.4K | 11% | 4 | 14.7K | 8% | 5 | | Aug 2026 | 20.4K | 10.5% | 4 | 15.3K | 7.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot & thompson agents”, “barfoot & thompson new zealand”, “barfoot & thompson nz”, “barfoot & thompson property management”, “barfoot & thompson real estate”, “barfoot & thompson rentals”, “barfoot & thompson whangarei”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot and thompson real estate agents”, “barfoot and thompson whangarei”, “barfoot auckland”, “barfoot thompson” and “barfoot&thompson”, summed into one figure. - **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure. - [Barfoot & Thompson profile](/demand/nz/brands/barfoot-and-thompson) - [Property Brokers profile](/demand/nz/brands/property-brokers) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barfoot & Thompson or Property Brokers? In August 2026, Barfoot & Thompson had more branded searches than Property Brokers among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to Property Brokers’ 15.3K, and held a 10.5% Share of Search versus Property Brokers’ 7.9%. ## Cite this page Brandwave. "Barfoot & Thompson vs Property Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-property-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-property-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.