--- title: "Barfoot & Thompson vs Lowe & Co: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barfoot & Thompson or Lowe & Co? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lowe-and-co" publisher: "Brandwave" --- # Barfoot & Thompson vs Lowe & Co: Which is more popular by branded search in New Zealand? Which is more popular in search, Barfoot & Thompson or Lowe & Co? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barfoot & Thompson and Lowe & Co - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barfoot & Thompson Share of Search**: 16.2% - **Lowe & Co Share of Search**: 1.1% ## Which is more popular in search, Barfoot & Thompson or Lowe & Co? - In August 2026, Barfoot & Thompson had more branded searches than Lowe & Co among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 18.8K branded searches compared to Lowe & Co’s 1.3K, and held a 16.2% Share of Search versus Lowe & Co’s 1.1%. - Barfoot & Thompson was ahead of Lowe & Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 16.5% to 16.2%, and its estimated monthly branded searches moved from 23.1K to 18.8K. - Across the 11 months ending August 2026, Lowe & Co’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.6%. - In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 17.5% to 16.2%. - Estimated monthly branded searches for Lowe & Co in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Month by month | Month | Barfoot & Thompson estimated searches | Barfoot & Thompson Share of Search | Barfoot & Thompson rank | Lowe & Co estimated searches | Lowe & Co Share of Search | Lowe & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.1K | 16.5% | 3 | 1.6K | 1.1% | 14 | | Nov 2025 | 23.1K | 17.3% | 2 | 1.6K | 1.2% | 14 | | Dec 2025 | 15.4K | 16% | 3 | 880 | 0.91% | 16 | | Jan 2026 | 23K | 17.9% | 2 | 2.4K | 1.9% | 9 | | Feb 2026 | 23.1K | 16.7% | 3 | 1.6K | 1.2% | 15 | | Mar 2026 | 28K | 19.3% | 2 | 1.9K | 1.3% | 13 | | Apr 2026 | 18.8K | 16.2% | 3 | 1.3K | 1.1% | 15 | | May 2026 | 18.9K | 15.7% | 3 | 1.3K | 1.1% | 15 | | Jun 2026 | 18.8K | 16.6% | 3 | 1K | 0.89% | 15 | | Jul 2026 | 18.8K | 17.5% | 2 | 1K | 0.93% | 16 | | Aug 2026 | 18.8K | 16.2% | 3 | 1.3K | 1.1% | 16 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Lowe & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot auckland” and “barfoot thompson”, summed into one figure. - **Lowe & Co**: Measured on the search terms “lowe & co” and “lowe and co”, summed into one figure. - [Barfoot & Thompson profile](/demand/nz/brands/barfoot-and-thompson) - [Lowe & Co profile](/demand/nz/brands/lowe-and-co) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barfoot & Thompson or Lowe & Co? In August 2026, Barfoot & Thompson had more branded searches than Lowe & Co among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 18.8K branded searches compared to Lowe & Co’s 1.3K, and held a 16.2% Share of Search versus Lowe & Co’s 1.1%. ## Cite this page Brandwave. "Barfoot & Thompson vs Lowe & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lowe-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lowe-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.