--- title: "Barfoot & Thompson vs LJ Hooker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barfoot & Thompson or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lj-hooker" publisher: "Brandwave" --- # Barfoot & Thompson vs LJ Hooker: Which is more popular by branded search in New Zealand? Which is more popular in search, Barfoot & Thompson or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barfoot & Thompson and LJ Hooker - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barfoot & Thompson Share of Search**: 10.5% - **LJ Hooker Share of Search**: 1.6% ## Which is more popular in search, Barfoot & Thompson or LJ Hooker? - In August 2026, Barfoot & Thompson had more branded searches than LJ Hooker among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to LJ Hooker’s 3.1K, and held a 10.5% Share of Search versus LJ Hooker’s 1.6%. - Barfoot & Thompson was ahead of LJ Hooker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 10.7% to 10.5%, and its estimated monthly branded searches moved from 25.1K to 20.4K. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches moved from 4.7K to 3.1K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11% to 10.5%. - Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.8% over 11 measured months, from 4.7K to 3.1K in August 2026. ## Month by month | Month | Barfoot & Thompson estimated searches | Barfoot & Thompson Share of Search | Barfoot & Thompson rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 10.7% | 4 | 4.7K | 2% | 8 | | Nov 2025 | 24.9K | 11% | 4 | 4.6K | 2% | 8 | | Dec 2025 | 17.1K | 9.9% | 4 | 3.7K | 2.1% | 8 | | Jan 2026 | 25.2K | 11.4% | 3 | 5.4K | 2.4% | 8 | | Feb 2026 | 25K | 11.1% | 4 | 3.9K | 1.7% | 9 | | Mar 2026 | 30.1K | 12.4% | 3 | 3.3K | 1.4% | 9 | | Apr 2026 | 20.7K | 10.3% | 4 | 3.1K | 1.6% | 9 | | May 2026 | 20.6K | 10.2% | 4 | 2.9K | 1.4% | 10 | | Jun 2026 | 20.7K | 10.7% | 4 | 2.8K | 1.5% | 9 | | Jul 2026 | 20.4K | 11% | 4 | 2.8K | 1.5% | 9 | | Aug 2026 | 20.4K | 10.5% | 4 | 3.1K | 1.6% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barfoot & Thompson’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot & thompson agents”, “barfoot & thompson new zealand”, “barfoot & thompson nz”, “barfoot & thompson property management”, “barfoot & thompson real estate”, “barfoot & thompson rentals”, “barfoot & thompson whangarei”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot and thompson real estate agents”, “barfoot and thompson whangarei”, “barfoot auckland”, “barfoot thompson” and “barfoot&thompson”, summed into one figure. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - [Barfoot & Thompson profile](/demand/nz/brands/barfoot-and-thompson) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barfoot & Thompson or LJ Hooker? In August 2026, Barfoot & Thompson had more branded searches than LJ Hooker among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to LJ Hooker’s 3.1K, and held a 10.5% Share of Search versus LJ Hooker’s 1.6%. ## Cite this page Brandwave. "Barfoot & Thompson vs LJ Hooker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barfoot-and-thompson-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.