--- title: "Barenbrug vs Wrightson Seeds: Which is more popular in New Zealand?" description: "Is Barenbrug or Wrightson Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasture seed suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barenbrug-vs-wrightson-seeds" publisher: "Brandwave" --- # Barenbrug vs Wrightson Seeds: Which is more popular in New Zealand? Is Barenbrug or Wrightson Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasture seed suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barenbrug and Wrightson Seeds - **Competitive set**: Pasture seed suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Barenbrug Share of Search**: 23.9% - **Wrightson Seeds Share of Search**: 61.5% ## Is Barenbrug or Wrightson Seeds more popular in search? - In October 2026, Wrightson Seeds had more branded searches than Barenbrug among pasture seed suppliers in New Zealand. Wrightson Seeds had about 720 branded searches, while Barenbrug had 280. Wrightson Seeds made up 61.5% of all pasture seed supplier searches we track, and Barenbrug accounted for 23.9%. - Wrightson Seeds was ahead of Barenbrug in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 340 to 280. - Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand moved from 60.5% to 61.5%, and its estimated monthly branded searches held steady at 720. ## Top pasture seed suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wrightson Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barenbrug was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrightson Seeds was listed before Barenbrug in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wrightson Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barenbrug | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Cropmark Seeds | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Agricom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pasture seed suppliers - Asked ChatGPT "Which pasture seed supplier should I buy in New Zealand?": 1. Wrightson Seeds - Asked ChatGPT "What are the best pasture seed suppliers in New Zealand?": 1. Wrightson Seeds, 2. Barenbrug, 3. Agricom, 4. Cropmark Seeds - Asked ChatGPT "What's the best pasture seed supplier in New Zealand for a farm?": 1. Wrightson Seeds, 2. Barenbrug, 3. Cropmark Seeds, 4. Agricom - Searched Google, AI Overview "grass seed nz": named none of the brands we track - Searched Google, AI Overview "pasture seed nz": 1. Wrightson Seeds Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasture seed suppliers in October 2026? - In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%. - In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%. ## How has branded search for Barenbrug and Wrightson Seeds changed in New Zealand over the last 12 months? | Month | Barenbrug estimated searches | Barenbrug Share of Search | Barenbrug rank | Wrightson Seeds estimated searches | Wrightson Seeds Share of Search | Wrightson Seeds rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 340 | 28.6% | 2 | 720 | 60.5% | 1 | | Dec 2025 | 260 | 35.6% | 2 | 390 | 53.4% | 1 | | Jan 2026 | 340 | 35.8% | 2 | 480 | 50.5% | 1 | | Feb 2026 | 510 | 34.7% | 2 | 720 | 49% | 1 | | Mar 2026 | 520 | 32.7% | 2 | 880 | 55.3% | 1 | | Apr 2026 | 290 | 29.6% | 2 | 590 | 60.2% | 1 | | May 2026 | 240 | 25.8% | 2 | 590 | 63.4% | 1 | | Jun 2026 | 280 | 30.8% | 2 | 480 | 52.7% | 1 | | Jul 2026 | 320 | 30.8% | 2 | 590 | 56.7% | 1 | | Aug 2026 | 330 | 26.6% | 2 | 720 | 58.1% | 1 | | Sep 2026 | 350 | 28.5% | 2 | 720 | 58.5% | 1 | | Oct 2026 | 280 | 23.9% | 2 | 720 | 61.5% | 1 | ## How are Barenbrug’s and Wrightson Seeds’ branded searches counted? Brandwave collects information about searches that people make online using Barenbrug’s and Wrightson Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barenbrug**: Measured on the search terms “barenbrug”, “barenbrug fescue”, “barenbrug grass”, “barenbrug group”, “barenbrug ryegrass”, “barenbrug ryegrass seed”, “barenbrug seed” and “barenbrug tall fescue”, summed into one figure. - **Wrightson Seeds**: Measured on the search term “pgg seeds”. - [Barenbrug profile](/demand/nz/brands/barenbrug) - [Wrightson Seeds profile](/demand/nz/brands/wrightson-seeds) - [All pasture seed suppliers in New Zealand](/demand/nz/categories/nz-pasture-seed-suppliers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barenbrug or Wrightson Seeds more popular in search? In October 2026, Wrightson Seeds had more branded searches than Barenbrug among pasture seed suppliers in New Zealand. Wrightson Seeds had about 720 branded searches, while Barenbrug had 280. Wrightson Seeds made up 61.5% of all pasture seed supplier searches we track, and Barenbrug accounted for 23.9%. ## Cite this page Brandwave. "Barenbrug vs Wrightson Seeds: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/barenbrug-vs-wrightson-seeds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barenbrug-vs-wrightson-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.