--- title: "bareMinerals vs Rare Beauty: Which is searched more in New Zealand?" description: "Is bareMinerals or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bareminerals-vs-rare-beauty" publisher: "Brandwave" --- # bareMinerals vs Rare Beauty: Which is searched more in New Zealand? Is bareMinerals or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted moisturizer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: bareMinerals and Rare Beauty - **Competitive set**: Tinted moisturizer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **bareMinerals Share of Search**: 2.6% - **Rare Beauty Share of Search**: 14.6% ## Is bareMinerals or Rare Beauty more popular in search? - In September 2026, Rare Beauty had more branded searches than bareMinerals among tinted moisturizer brands in New Zealand. Rare Beauty had about 2,680 branded searches, while bareMinerals had 480. Rare Beauty made up 14.6% of all tinted moisturizer brand searches we track, and bareMinerals accounted for 2.6%. - Rare Beauty was ahead of bareMinerals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, bareMinerals’ share of searches among tinted moisturizer brands in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among tinted moisturizer brands in New Zealand moved from 22% to 14.6%, and its estimated monthly branded searches moved from 3.7K to 2.7K. ## Top tinted moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, bareMinerals appeared in all four answers. Rare Beauty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | bareMinerals | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | NARS | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | CeraVe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SkinCeuticals | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tinted moisturizer brands - Asked ChatGPT "Which tinted moisturizer brand should I buy in New Zealand?": 1. bareMinerals, 2. NARS - Asked ChatGPT "What are the best tinted moisturizer brands in New Zealand?": 1. bareMinerals, 2. NARS - Asked ChatGPT "What's the best tinted moisturizer brand in New Zealand for everyday makeup?": 1. bareMinerals, 2. NARS - Searched Google, AI Overview "tinted moisturiser nz": 1. bareMinerals, 2. NARS Not named in any answer: CeraVe, Rare Beauty and SkinCeuticals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tinted moisturizer brands in September 2026? - Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026. ## Month by month | Month | bareMinerals estimated searches | bareMinerals Share of Search | bareMinerals rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 2.9% | 5 | 3.7K | 22% | 2 | | Nov 2025 | 480 | 2.7% | 5 | 3.8K | 21% | 2 | | Dec 2025 | 480 | 2.8% | 5 | 3.1K | 18.3% | 2 | | Jan 2026 | 390 | 2.2% | 5 | 2.6K | 15.2% | 2 | | Feb 2026 | 390 | 2.6% | 5 | 2.5K | 16.6% | 2 | | Mar 2026 | 590 | 3.8% | 4 | 2.2K | 14% | 3 | | Apr 2026 | 480 | 2.9% | 5 | 2.7K | 16.4% | 2 | | May 2026 | 480 | 2.7% | 5 | 2.6K | 14.7% | 3 | | Jun 2026 | 480 | 2.6% | 5 | 2.3K | 12.4% | 3 | | Jul 2026 | 590 | 3.1% | 5 | 2.9K | 15% | 3 | | Aug 2026 | 480 | 2.4% | 5 | 2.9K | 14.2% | 3 | | Sep 2026 | 480 | 2.6% | 5 | 2.7K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using bareMinerals’ and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **bareMinerals**: Measured on the search term “bareminerals”. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick” and “rare beauty mascara”, summed into one figure. - [bareMinerals profile](/demand/nz/brands/bareminerals) - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [All tinted moisturizer brands in New Zealand](/demand/nz/categories/nz-tinted-moisturizer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is bareMinerals or Rare Beauty more popular in search? In September 2026, Rare Beauty had more branded searches than bareMinerals among tinted moisturizer brands in New Zealand. Rare Beauty had about 2,680 branded searches, while bareMinerals had 480. Rare Beauty made up 14.6% of all tinted moisturizer brand searches we track, and bareMinerals accounted for 2.6%. ## Cite this page Brandwave. "bareMinerals vs Rare Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bareminerals-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bareminerals-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.