--- title: "Barbie vs Tender Leaf Toys: Which is more popular in New Zealand?" description: "Is Barbie or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barbie-vs-tender-leaf-toys" publisher: "Brandwave" --- # Barbie vs Tender Leaf Toys: Which is more popular in New Zealand? Is Barbie or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barbie and Tender Leaf Toys - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Barbie Share of Search**: 19.4% - **Tender Leaf Toys Share of Search**: 0.06% ## Is Barbie or Tender Leaf Toys more popular in search? - In October 2026, Barbie had more branded searches than Tender Leaf Toys among toy brands in New Zealand. Barbie had about 24,600 branded searches, while Tender Leaf Toys had 70. Barbie made up 19.4% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. - Barbie was ahead of Tender Leaf Toys in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Barbie’s share of searches among toy brands in New Zealand moved from 15.8% to 19.4%, and its estimated monthly branded searches moved from 24.8K to 24.6K. - Across the 12 months ending October 2026, Tender Leaf Toys’ share of searches among toy brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 110 to 70. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Barbie nor Tender Leaf Toys showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Little Nation, Nerf, Hasbro, Tender Leaf Toys and KidKraft. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in October 2026? - In October 2026, Barbie gained share of searches among toy brands in New Zealand, from 15.6% to 19.4%. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in October 2026. ## How has branded search for Barbie and Tender Leaf Toys changed in New Zealand over the last 12 months? | Month | Barbie estimated searches | Barbie Share of Search | Barbie rank | Tender Leaf Toys estimated searches | Tender Leaf Toys Share of Search | Tender Leaf Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 24.8K | 15.8% | 2 | 110 | 0.07% | 14 | | Dec 2025 | 22.3K | 12.4% | 2 | 70 | 0.04% | 14 | | Jan 2026 | 16.3K | 11.5% | 2 | 50 | 0.04% | 14 | | Feb 2026 | 13.9K | 13.5% | 2 | 40 | 0.04% | 14 | | Mar 2026 | 17.6K | 16.9% | 2 | 50 | 0.05% | 14 | | Apr 2026 | 15.2K | 13.5% | 2 | 50 | 0.04% | 14 | | May 2026 | 17.7K | 14.5% | 2 | 50 | 0.04% | 14 | | Jun 2026 | 18.3K | 14.9% | 2 | 70 | 0.06% | 14 | | Jul 2026 | 17.6K | 14.8% | 2 | 90 | 0.08% | 14 | | Aug 2026 | 19.6K | 14.4% | 2 | 50 | 0.04% | 14 | | Sep 2026 | 19.7K | 15.6% | 2 | 70 | 0.06% | 14 | | Oct 2026 | 24.6K | 19.4% | 2 | 70 | 0.06% | 14 | ## How are Barbie’s and Tender Leaf Toys’ branded searches counted? Brandwave collects information about searches that people make online using Barbie’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barbie**: Measured on the search terms “barbie”, “barbie cars”, “barbie doll house”, “barbie dolls”, “barbie dream house”, “barbie house”, “barbie movies”, “barbie pauper”, “barbie set” and “barbie toy”, summed into one figure. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - [Barbie profile](/demand/nz/brands/barbie) - [Tender Leaf Toys profile](/demand/nz/brands/tender-leaf-toys) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barbie or Tender Leaf Toys more popular in search? In October 2026, Barbie had more branded searches than Tender Leaf Toys among toy brands in New Zealand. Barbie had about 24,600 branded searches, while Tender Leaf Toys had 70. Barbie made up 19.4% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. ## Cite this page Brandwave. "Barbie vs Tender Leaf Toys: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/barbie-vs-tender-leaf-toys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barbie-vs-tender-leaf-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.