--- title: "Barbie vs Connetix: Which is searched more in New Zealand?" description: "Is Barbie or Connetix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/barbie-vs-connetix" publisher: "Brandwave" --- # Barbie vs Connetix: Which is searched more in New Zealand? Is Barbie or Connetix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barbie and Connetix - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Barbie Share of Search**: 15.8% - **Connetix Share of Search**: 3.5% ## Is Barbie or Connetix more popular in search? - In September 2026, Barbie had more branded searches than Connetix among toy brands in New Zealand. Barbie had about 19,700 branded searches, while Connetix had 4,400. Barbie made up 15.8% of all toy brand searches we track, and Connetix accounted for 3.5%. - Barbie was ahead of Connetix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barbie’s share of searches among toy brands in New Zealand moved from 17.7% to 15.8%, and its estimated monthly branded searches moved from 20.7K to 19.7K. - Across the 12 months ending September 2026, Connetix’s share of searches among toy brands in New Zealand moved from 4.6% to 3.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Connetix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Barbie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches. - In September 2026, Barbie gained share of searches among toy brands in New Zealand, from 14.7% to 15.8%. ## Month by month | Month | Barbie estimated searches | Barbie Share of Search | Barbie rank | Connetix estimated searches | Connetix Share of Search | Connetix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 17.7% | 2 | 5.4K | 4.6% | 4 | | Nov 2025 | 24.3K | 16% | 2 | 3.6K | 2.4% | 5 | | Dec 2025 | 22.3K | 12.6% | 2 | 2.4K | 1.4% | 5 | | Jan 2026 | 16.3K | 11.7% | 2 | 1.3K | 0.93% | 5 | | Feb 2026 | 13.9K | 13.8% | 2 | 1K | 1% | 7 | | Mar 2026 | 16.6K | 16.4% | 2 | 1.6K | 1.6% | 5 | | Apr 2026 | 15.2K | 13.7% | 2 | 1.6K | 1.4% | 5 | | May 2026 | 17.7K | 14.7% | 2 | 1.9K | 1.6% | 5 | | Jun 2026 | 18.3K | 15.1% | 2 | 1.9K | 1.6% | 5 | | Jul 2026 | 17.3K | 14.8% | 2 | 2.4K | 2.1% | 5 | | Aug 2026 | 19.6K | 14.7% | 2 | 2.4K | 1.8% | 5 | | Sep 2026 | 19.7K | 15.8% | 2 | 4.4K | 3.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Barbie’s and Connetix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barbie**: Measured on the search terms “barbie”, “barbie cars”, “barbie doll house”, “barbie dolls”, “barbie dream house”, “barbie house”, “barbie movies”, “barbie pauper”, “barbie set” and “barbie toy”, summed into one figure. - **Connetix**: Measured on the search term “connetix”. - [Barbie profile](/demand/nz/brands/barbie) - [Connetix profile](/demand/nz/brands/connetix) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barbie or Connetix more popular in search? In September 2026, Barbie had more branded searches than Connetix among toy brands in New Zealand. Barbie had about 19,700 branded searches, while Connetix had 4,400. Barbie made up 15.8% of all toy brand searches we track, and Connetix accounted for 3.5%. ## Cite this page Brandwave. "Barbie vs Connetix: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/barbie-vs-connetix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/barbie-vs-connetix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.