--- title: "Bang & Olufsen vs Marshall: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bang & Olufsen or Marshall? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bang-and-olufsen-vs-marshall-audio" publisher: "Brandwave" --- # Bang & Olufsen vs Marshall: Which is more popular by branded search in New Zealand? Which is more popular in search, Bang & Olufsen or Marshall? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bang & Olufsen and Marshall - **Competitive set**: Speaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bang & Olufsen Share of Search**: 1.9% - **Marshall Share of Search**: 3.4% ## Which is more popular in search, Bang & Olufsen or Marshall? - In August 2026, Marshall had more branded searches than Bang & Olufsen among speaker brands in New Zealand. Marshall was estimated to have 3.1K branded searches compared to Bang & Olufsen’s 1.7K, and held a 3.4% Share of Search versus Bang & Olufsen’s 1.9%. - Marshall was ahead of Bang & Olufsen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bang & Olufsen’s estimated Share of Search among speaker brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.8K to 1.7K. - Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 2.3K to 3.1K. ## How did search popularity change for New Zealand speaker brands in August 2026? - Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026. ## Month by month | Month | Bang & Olufsen estimated searches | Bang & Olufsen Share of Search | Bang & Olufsen rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 2.1% | 6 | 2.3K | 2.8% | 5 | | Nov 2025 | 1.8K | 1.5% | 6 | 3.4K | 2.8% | 5 | | Dec 2025 | 1.8K | 1.2% | 6 | 3.4K | 2.3% | 5 | | Jan 2026 | 1.8K | 2.1% | 6 | 2.3K | 2.7% | 5 | | Feb 2026 | 1.5K | 2.3% | 6 | 1.8K | 2.7% | 5 | | Mar 2026 | 1.6K | 2.2% | 6 | 1.9K | 2.7% | 5 | | Apr 2026 | 1.5K | 1.9% | 6 | 2K | 2.5% | 5 | | May 2026 | 1.7K | 2.1% | 6 | 2.4K | 3% | 5 | | Jun 2026 | 1.8K | 2.2% | 6 | 2.5K | 3.1% | 5 | | Jul 2026 | 1.7K | 2% | 6 | 2.7K | 3.1% | 5 | | Aug 2026 | 1.7K | 1.9% | 6 | 3.1K | 3.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bang & Olufsen’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bang & Olufsen**: Measured on the search terms “bang & olufsen”, “bang & olufsen beosound 9000”, “bang & olufsen bluetooth speaker”, “bang & olufsen near me”, “bang & olufsen new zealand”, “bang & olufsen nz”, “bang & olufsen soundbar”, “bang & olufsen speaker”, “bang and olufsen beosound”, “bang and olufsen company”, “bang and olufsen earbuds”, “bang olufsen”, “bang olufsen bluetooth speaker”, “bang olufsen soundbar”, “bang olufsen speaker”, “bangolufsen”, “bangolufsen soundbar”, “hp bang and olufsen laptop” and “hp elitebook bang & olufsen”, summed into one figure. - **Marshall**: Measured on the search terms “marshall acton iii bluetooth speaker”, “marshall acton speaker”, “marshall bt speaker”, “marshall earbuds”, “marshall earphones”, “marshall headphones”, “marshall kilburn speaker”, “marshall portable speaker”, “marshall soundbar”, “marshall speaker” and “marshall stanmore speaker”, summed into one figure. - [Bang & Olufsen profile](/demand/nz/brands/bang-and-olufsen) - [Marshall profile](/demand/nz/brands/marshall-audio) - [All speaker brands in New Zealand](/demand/nz/categories/nz-speaker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bang & Olufsen or Marshall? In August 2026, Marshall had more branded searches than Bang & Olufsen among speaker brands in New Zealand. Marshall was estimated to have 3.1K branded searches compared to Bang & Olufsen’s 1.7K, and held a 3.4% Share of Search versus Bang & Olufsen’s 1.9%. ## Cite this page Brandwave. "Bang & Olufsen vs Marshall: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bang-and-olufsen-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bang-and-olufsen-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.