--- title: "Bandai vs Hasegawa: Which is searched more in New Zealand?" description: "Is Bandai or Hasegawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bandai-vs-hasegawa" publisher: "Brandwave" --- # Bandai vs Hasegawa: Which is searched more in New Zealand? Is Bandai or Hasegawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bandai and Hasegawa - **Competitive set**: Model kit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bandai Share of Search**: 1.6% - **Hasegawa Share of Search**: 8.8% ## Is Bandai or Hasegawa more popular in search? - In September 2026, Hasegawa had more branded searches than Bandai among model kit brands in New Zealand. Hasegawa had about 110 branded searches, while Bandai had 20. Hasegawa made up 8.8% of all model kit brand searches we track, and Bandai accounted for 1.6%. - Hasegawa was ahead of Bandai in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bandai’s share of searches among model kit brands in New Zealand moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending September 2026, Hasegawa’s share of searches among model kit brands in New Zealand moved from 8.5% to 8.8%, and its estimated monthly branded searches held steady at 110. ## Top model kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bandai and Hasegawa were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bandai was listed before Hasegawa in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bandai | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airfix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hasegawa | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Revell | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Meng Model | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about model kit brands - Asked ChatGPT "Which model kit brand should I buy in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Meng Model - Asked ChatGPT "What are the best model kit brands in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell, 6. Meng Model - Asked ChatGPT "What's the best model kit brand in New Zealand for a hobby project?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell - Searched Google, AI Overview "plastic model kits nz": 1. Tamiya, 2. Airfix - Searched Google, AI Overview "scale model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model kit brands in September 2026? - In September 2026, Hasegawa gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Bandai lost share of searches among model kit brands in New Zealand, from 2.1% to 1.6%. ## Month by month | Month | Bandai estimated searches | Bandai Share of Search | Bandai rank | Hasegawa estimated searches | Hasegawa Share of Search | Hasegawa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 3.1% | 5 | 110 | 8.5% | 4 | | Nov 2025 | 30 | 2.2% | 5 | 110 | 8% | 4 | | Dec 2025 | 30 | 2% | 5 | 90 | 6.1% | 4 | | Jan 2026 | 30 | 1.9% | 5 | 110 | 6.8% | 4 | | Feb 2026 | 30 | 2.4% | 5 | 90 | 7.3% | 4 | | Mar 2026 | 30 | 2.3% | 5 | 110 | 8.5% | 4 | | Apr 2026 | 50 | 3.6% | 5 | 110 | 8% | 4 | | May 2026 | 50 | 3.5% | 5 | 110 | 7.7% | 4 | | Jun 2026 | 30 | 2.7% | 5 | 90 | 8.2% | 4 | | Jul 2026 | 40 | 2.8% | 5 | 110 | 7.7% | 3 | | Aug 2026 | 30 | 2.1% | 5 | 110 | 7.9% | 3 | | Sep 2026 | 20 | 1.6% | 5 | 110 | 8.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bandai’s and Hasegawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bandai**: Measured on the search terms “bandai gunpla” and “bandai model kit”, summed into one figure. - **Hasegawa**: Measured on the search term “hasegawa”. - [Bandai profile](/demand/nz/brands/bandai) - [Hasegawa profile](/demand/nz/brands/hasegawa) - [All model kit brands in New Zealand](/demand/nz/categories/nz-model-kit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bandai or Hasegawa more popular in search? In September 2026, Hasegawa had more branded searches than Bandai among model kit brands in New Zealand. Hasegawa had about 110 branded searches, while Bandai had 20. Hasegawa made up 8.8% of all model kit brand searches we track, and Bandai accounted for 1.6%. ## Cite this page Brandwave. "Bandai vs Hasegawa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bandai-vs-hasegawa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bandai-vs-hasegawa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.