---
title: "Band-Aid vs Nexcare: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Band-Aid or Nexcare? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/band-aid-vs-nexcare"
publisher: "Brandwave"
---

# Band-Aid vs Nexcare: Which is more popular by branded search in New Zealand?

Which is more popular in search, Band-Aid or Nexcare? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Band-Aid and Nexcare
- **Competitive set**: Plaster and first aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Band-Aid Share of Search**: 68.3%
- **Nexcare Share of Search**: 7%

## Which is more popular in search, Band-Aid or Nexcare?

- In August 2026, Band-Aid had more branded searches than Nexcare among plaster and first aid brands in New Zealand. Band-Aid was estimated to have 2.9K branded searches compared to Nexcare’s 290, and held a 68.3% Share of Search versus Nexcare’s 7%.
- Band-Aid was ahead of Nexcare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand moved from 69.3% to 68.3%, and its estimated monthly branded searches moved from 2.2K to 2.9K.
- Across the 11 months ending August 2026, Nexcare’s estimated Share of Search among plaster and first aid brands in New Zealand held steady at 7%, and its estimated monthly branded searches moved from 220 to 290.

## How did search popularity change for New Zealand plaster and first aid brands in August 2026?

- In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
- Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

## Month by month

| Month | Band-Aid estimated searches | Band-Aid Share of Search | Band-Aid rank | Nexcare estimated searches | Nexcare Share of Search | Nexcare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2K | 69.3% | 1 | 220 | 7% | 3 |
| Nov 2025 | 2.8K | 74.3% | 1 | 230 | 6% | 3 |
| Dec 2025 | 3.6K | 79.3% | 1 | 230 | 5% | 3 |
| Jan 2026 | 2.2K | 66.9% | 1 | 290 | 8.7% | 3 |
| Feb 2026 | 2.2K | 67.4% | 1 | 270 | 8.2% | 3 |
| Mar 2026 | 2.3K | 65.9% | 1 | 260 | 7.6% | 3 |
| Apr 2026 | 2.2K | 67.9% | 1 | 230 | 7.1% | 3 |
| May 2026 | 2.7K | 71.3% | 1 | 250 | 6.7% | 3 |
| Jun 2026 | 2.2K | 68.5% | 1 | 250 | 7.6% | 3 |
| Jul 2026 | 2.4K | 67.3% | 1 | 260 | 7.3% | 3 |
| Aug 2026 | 2.9K | 68.3% | 1 | 290 | 7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Band-Aid’s and Nexcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Band-Aid**: Measured on the search terms “band aid”, “band aid bandages”, “band aid brand”, “band aid com”, “band aid first aid”, “band aid near me”, “band aid nz”, “band aid online”, “band aid plaster”, “band aid tough strips”, “band aid wound”, “bandaid”, “bandaid bandages”, “bandaid first aid”, “bandaid nz”, “bandaid wound”, “blister band aid”, “crepe band aid”, “finger band aid”, “liquid band aid”, “second skin band aid” and “waterproof band aid”, summed into one figure.
- **Nexcare**: Measured on the search terms “nexcare”, “nexcare bandages”, “nexcare first aid”, “nexcare plasters” and “nexcare waterproof bandages”, summed into one figure.

- [Band-Aid profile](/demand/nz/brands/band-aid)
- [Nexcare profile](/demand/nz/brands/nexcare)
- [All plaster and first aid brands in New Zealand](/demand/nz/categories/nz-first-aid-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Band-Aid or Nexcare?

In August 2026, Band-Aid had more branded searches than Nexcare among plaster and first aid brands in New Zealand. Band-Aid was estimated to have 2.9K branded searches compared to Nexcare’s 290, and held a 68.3% Share of Search versus Nexcare’s 7%.

## Cite this page

Brandwave. "Band-Aid vs Nexcare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/band-aid-vs-nexcare

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/band-aid-vs-nexcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
