--- title: "Ballantynes vs Farmers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ballantynes or Farmers? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ballantynes-vs-farmers" publisher: "Brandwave" --- # Ballantynes vs Farmers: Which is more popular by branded search in New Zealand? Which is more popular in search, Ballantynes or Farmers? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ballantynes and Farmers - **Competitive set**: Department stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ballantynes Share of Search**: 2% - **Farmers Share of Search**: 27.4% ## Which is more popular in search, Ballantynes or Farmers? - In August 2026, Farmers had more branded searches than Ballantynes among department stores in New Zealand. Farmers was estimated to have 588K branded searches compared to Ballantynes’ 43.8K, and held a 27.4% Share of Search versus Ballantynes’ 2%. - Farmers was ahead of Ballantynes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ballantynes’ estimated Share of Search among department stores in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 35.9K to 43.8K. - Across the 11 months ending August 2026, Farmers’ estimated Share of Search among department stores in New Zealand moved from 24.7% to 27.4%, and its estimated monthly branded searches moved from 567K to 588K. ## How did search popularity change for New Zealand department stores in August 2026? - In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%. - Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026. ## Month by month | Month | Ballantynes estimated searches | Ballantynes Share of Search | Ballantynes rank | Farmers estimated searches | Farmers Share of Search | Farmers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.9K | 1.6% | 4 | 567K | 24.7% | 2 | | Nov 2025 | 55.3K | 2% | 4 | 715K | 25.3% | 2 | | Dec 2025 | 51K | 1.7% | 4 | 754K | 24.5% | 2 | | Jan 2026 | 37K | 1.6% | 4 | 437K | 19% | 3 | | Feb 2026 | 30.9K | 1.6% | 4 | 435K | 22% | 3 | | Mar 2026 | 30.1K | 1.4% | 4 | 503K | 22.9% | 2 | | Apr 2026 | 29.8K | 1.3% | 4 | 533K | 23% | 2 | | May 2026 | 29.7K | 1.4% | 4 | 616K | 28% | 2 | | Jun 2026 | 29.6K | 1.4% | 4 | 503K | 24.6% | 2 | | Jul 2026 | 39.1K | 1.9% | 4 | 506K | 24.4% | 2 | | Aug 2026 | 43.8K | 2% | 4 | 588K | 27.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ballantynes’ and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ballantynes**: Measured on the search terms “ballantynes”, “ballantynes black friday sale”, “ballantynes christmas”, “ballantynes christmas shop”, “ballantynes clothing”, “ballantynes co nz”, “ballantynes department store”, “ballantynes fashions”, “ballantynes near me”, “ballantynes new zealand”, “ballantynes nz”, “ballantynes online”, “ballantynes online sale”, “ballantynes rm williams”, “ballantynes sale”, “ballantynes sale online”, “ballantynes seasalt”, “ballantynes store”, “ballantynes toys”, “ballantynes vassalli”, “benefit ballantynes”, “j ballantynes”, “mac ballantynes”, “rm williams ballantynes”, “seasalt ballantynes” and “sportscraft ballantynes”, summed into one figure. - **Farmers**: Measured on the search terms “calvin klein underwear farmers”, “Farmers”, “farmers bedding”, “farmers bonds underwear”, “farmers calvin klein”, “farmers calvin klein underwear”, “farmers clothing”, “farmers co nz”, “farmers fayreform bras”, “farmers finance”, “farmers home decor”, “farmers homeware”, “farmers near me”, “farmers nz”, “farmers online”, “farmers store”, “farmers toy store”, “farmers toys” and “fayreform bras farmers”, summed into one figure. - [Ballantynes profile](/demand/nz/brands/ballantynes) - [Farmers profile](/demand/nz/brands/farmers) - [All department stores in New Zealand](/demand/nz/categories/nz-department-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ballantynes or Farmers? In August 2026, Farmers had more branded searches than Ballantynes among department stores in New Zealand. Farmers was estimated to have 588K branded searches compared to Ballantynes’ 43.8K, and held a 27.4% Share of Search versus Ballantynes’ 2%. ## Cite this page Brandwave. "Ballantynes vs Farmers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ballantynes-vs-farmers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ballantynes-vs-farmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.