--- title: "Ballance Agri-Nutrients vs Fonterra: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ballance Agri-Nutrients or Fonterra? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ballance-agri-nutrients-vs-fonterra" publisher: "Brandwave" --- # Ballance Agri-Nutrients vs Fonterra: Which is more popular by branded search in New Zealand? Which is more popular in search, Ballance Agri-Nutrients or Fonterra? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ballance Agri-Nutrients and Fonterra - **Competitive set**: Agricultural co-operatives - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ballance Agri-Nutrients Share of Search**: 15.8% - **Fonterra Share of Search**: 46.3% ## Which is more popular in search, Ballance Agri-Nutrients or Fonterra? - In August 2026, Fonterra had more branded searches than Ballance Agri-Nutrients among agricultural co-operatives in New Zealand. Fonterra was estimated to have 21.1K branded searches compared to Ballance Agri-Nutrients’ 7.2K, and held a 46.3% Share of Search versus Ballance Agri-Nutrients’ 15.8%. - Fonterra was ahead of Ballance Agri-Nutrients in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand moved from 12.1% to 15.8%, and its estimated monthly branded searches moved from 7.1K to 7.2K. - Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 49.7% to 46.3%, and its estimated monthly branded searches moved from 29.1K to 21.1K. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%. - In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%. ## Month by month | Month | Ballance Agri-Nutrients estimated searches | Ballance Agri-Nutrients Share of Search | Ballance Agri-Nutrients rank | Fonterra estimated searches | Fonterra Share of Search | Fonterra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 12.1% | 3 | 29.1K | 49.7% | 1 | | Nov 2025 | 7.2K | 14.2% | 2 | 25K | 49.3% | 1 | | Dec 2025 | 4.4K | 11.7% | 3 | 20.3K | 53.6% | 1 | | Jan 2026 | 3.8K | 10.3% | 4 | 17.4K | 47.4% | 1 | | Feb 2026 | 5K | 12% | 4 | 20.2K | 48.6% | 1 | | Mar 2026 | 7.2K | 14% | 4 | 24.6K | 48% | 1 | | Apr 2026 | 4.9K | 12.1% | 4 | 19.8K | 48.7% | 1 | | May 2026 | 5.4K | 13.4% | 3 | 20.1K | 49.5% | 1 | | Jun 2026 | 5.3K | 12.8% | 4 | 20.4K | 49.5% | 1 | | Jul 2026 | 5.1K | 12.6% | 4 | 20.9K | 51.8% | 1 | | Aug 2026 | 7.2K | 15.8% | 3 | 21.1K | 46.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ballance Agri-Nutrients’ and Fonterra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ballance Agri-Nutrients**: Measured on the search terms “ballance”, “ballance agri”, “ballance agri nutrients”, “ballance agri nutrients ltd”, “ballance agri nutrients near me”, “ballance agri nutrients new zealand”, “ballance agri nutrients nz”, “ballance agri nutrients price list”, “ballance co nz” and “ballance fertiliser”, summed into one figure. - **Fonterra**: Measured on the search terms “fonterra”, “fonterra au”, “fonterra brand”, “fonterra cambridge”, “fonterra canpac”, “fonterra cheese”, “fonterra co-op”, “fonterra com”, “fonterra company”, “fonterra contact”, “fonterra dairy”, “fonterra milk”, “fonterra milk price”, “fonterra milky way”, “fonterra near me”, “fonterra new zealand”, “fonterra nz”, “fonterra sites”, “fonterra te rapa”, “fonterra whareroa”, “miles hurrell fonterra”, “my fonterra”, “my fonterra milkyway” and “peter mcbride fonterra”, summed into one figure. - [Ballance Agri-Nutrients profile](/demand/nz/brands/ballance-agri-nutrients) - [Fonterra profile](/demand/nz/brands/fonterra) - [All agricultural co-operatives in New Zealand](/demand/nz/categories/nz-agricultural-cooperatives): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ballance Agri-Nutrients or Fonterra? In August 2026, Fonterra had more branded searches than Ballance Agri-Nutrients among agricultural co-operatives in New Zealand. Fonterra was estimated to have 21.1K branded searches compared to Ballance Agri-Nutrients’ 7.2K, and held a 46.3% Share of Search versus Ballance Agri-Nutrients’ 15.8%. ## Cite this page Brandwave. "Ballance Agri-Nutrients vs Fonterra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ballance-agri-nutrients-vs-fonterra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ballance-agri-nutrients-vs-fonterra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.