--- title: "Baldwins vs P.L. Berry & Associates: Which is searched more in New Zealand?" description: "Is Baldwins or P.L. Berry & Associates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baldwins-vs-pl-berry" publisher: "Brandwave" --- # Baldwins vs P.L. Berry & Associates: Which is searched more in New Zealand? Is Baldwins or P.L. Berry & Associates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baldwins and P.L. Berry & Associates - **Competitive set**: IP and patent law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baldwins Share of Search**: 0.23% - **P.L. Berry & Associates Share of Search**: 0.46% ## Is Baldwins or P.L. Berry & Associates more popular in search? - In September 2026, P.L. Berry & Associates had more branded searches than Baldwins among IP and patent law firms in New Zealand. P.L. Berry & Associates had about 20 branded searches, while Baldwins had 10. P.L. Berry & Associates made up 0.46% of all IP and patent law firm searches we track, and Baldwins accounted for 0.23%. - P.L. Berry & Associates was ahead of Baldwins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baldwins’ share of searches among IP and patent law firms in New Zealand moved from 0.25% to 0.23%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, P.L. Berry & Associates’ share of searches among IP and patent law firms in New Zealand moved from 1% to 0.46%, and its estimated monthly branded searches moved from 40 to 20. ## Top IP and patent law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.L. Berry & Associates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baldwins did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AJ Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | James & Wells | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chapman Tripp | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hudson Gavin Martin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | P.L. Berry & Associates | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pipers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Henry Hughes | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Baldwins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IP and patent law firms - Asked ChatGPT "Which IP and patent law firm should I hire in New Zealand?": 1. AJ Park, 2. James & Wells, 3. P.L. Berry & Associates, 4. Chapman Tripp, 5. Hudson Gavin Martin - Asked ChatGPT "What are the best IP and patent law firms in New Zealand?": 1. AJ Park, 2. James & Wells, 3. Chapman Tripp, 4. P.L. Berry & Associates - Asked ChatGPT "What's the best IP and patent law firm in New Zealand for brand protection?": 1. AJ Park, 2. Hudson Gavin Martin, 3. James & Wells - Searched Google, AI Overview "patent attorney nz": 1. AJ Park, 2. James & Wells, 3. Pipers, 4. Henry Hughes - Searched Google, AI Overview "ip law firm nz": 1. AJ Park Not named in any answer: Baldwins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IP and patent law firms in September 2026? - In September 2026, P.L. Berry & Associates rose from 8th to 7th among IP and patent law firms in New Zealand. - In September 2026, Baldwins fell from 7th to 8th among IP and patent law firms in New Zealand. ## Month by month | Month | Baldwins estimated searches | Baldwins Share of Search | Baldwins rank | P.L. Berry & Associates estimated searches | P.L. Berry & Associates Share of Search | P.L. Berry & Associates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.25% | 7 | 40 | 1% | 6 | | Nov 2025 | 10 | 0.21% | 8 | 20 | 0.42% | 6 | | Dec 2025 | 10 | 0.29% | 8 | 20 | 0.58% | 6 | | Jan 2026 | 10 | 0.33% | 8 | 20 | 0.66% | 6 | | Feb 2026 | 10 | 0.22% | 8 | 30 | 0.67% | 6 | | Mar 2026 | 20 | 0.25% | 6 | 20 | 0.25% | 7 | | Apr 2026 | 20 | 0.45% | 6 | 20 | 0.45% | 7 | | May 2026 | 10 | 0.22% | 8 | 20 | 0.44% | 7 | | Jun 2026 | 10 | 0.25% | 7 | 20 | 0.51% | 6 | | Jul 2026 | 10 | 0.26% | 8 | 20 | 0.52% | 6 | | Aug 2026 | 20 | 0.43% | 7 | 20 | 0.43% | 8 | | Sep 2026 | 10 | 0.23% | 8 | 20 | 0.46% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Baldwins’ and P.L. Berry & Associates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baldwins**: Measured on the search terms “baldwins ip” and “baldwins patent”, summed into one figure. - **P.L. Berry & Associates**: Measured on the search terms “pl berry” and “pl berry and associates”, summed into one figure. - [Baldwins profile](/demand/nz/brands/baldwins) - [P.L. Berry & Associates profile](/demand/nz/brands/pl-berry) - [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baldwins or P.L. Berry & Associates more popular in search? In September 2026, P.L. Berry & Associates had more branded searches than Baldwins among IP and patent law firms in New Zealand. P.L. Berry & Associates had about 20 branded searches, while Baldwins had 10. P.L. Berry & Associates made up 0.46% of all IP and patent law firm searches we track, and Baldwins accounted for 0.23%. ## Cite this page Brandwave. "Baldwins vs P.L. Berry & Associates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baldwins-vs-pl-berry This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baldwins-vs-pl-berry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.