---
title: "Baldwins vs Pipers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Baldwins or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baldwins-vs-pipers"
publisher: "Brandwave"
---

# Baldwins vs Pipers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Baldwins or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baldwins and Pipers
- **Competitive set**: IP and patent law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Baldwins Share of Search**: 1.6%
- **Pipers Share of Search**: 3.2%

## Which is more popular in search, Baldwins or Pipers?

- In August 2026, Pipers had more branded searches than Baldwins among IP and patent law firms in New Zealand. Pipers was estimated to have 40 branded searches compared to Baldwins’ 20, and held a 3.2% Share of Search versus Baldwins’ 1.6%.
- Pipers was ahead of Baldwins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 1.6%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 3.2%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
- In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.

## Month by month

| Month | Baldwins estimated searches | Baldwins Share of Search | Baldwins rank | Pipers estimated searches | Pipers Share of Search | Pipers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.79% | 4 | 10 | 0.79% | 5 |
| Nov 2025 | 10 | 0.64% | 5 | 20 | 1.3% | 4 |
| Dec 2025 | 10 | 1.1% | 5 | 20 | 2.2% | 4 |
| Jan 2026 | 10 | 1.1% | 5 | 20 | 2.2% | 4 |
| Feb 2026 | 10 | 0.85% | 5 | 20 | 1.7% | 4 |
| Mar 2026 | 20 | 1.4% | 4 | 20 | 1.4% | 5 |
| Apr 2026 | 20 | 1.6% | 4 | 20 | 1.6% | 5 |
| May 2026 | 10 | 0.83% | 5 | 30 | 2.5% | 4 |
| Jun 2026 | 10 | 0.84% | 4 | 10 | 0.84% | 5 |
| Jul 2026 | 10 | 0.88% | 5 | 20 | 1.8% | 4 |
| Aug 2026 | 20 | 1.6% | 5 | 40 | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baldwins’ and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baldwins**: Measured on the search terms “baldwins ip” and “baldwins patent”, summed into one figure.
- **Pipers**: Measured on the search terms “pipers intellectual property” and “pipers patent”, summed into one figure.

- [Baldwins profile](/demand/nz/brands/baldwins)
- [Pipers profile](/demand/nz/brands/pipers)
- [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baldwins or Pipers?

In August 2026, Pipers had more branded searches than Baldwins among IP and patent law firms in New Zealand. Pipers was estimated to have 40 branded searches compared to Baldwins’ 20, and held a 3.2% Share of Search versus Baldwins’ 1.6%.

## Cite this page

Brandwave. "Baldwins vs Pipers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/baldwins-vs-pipers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baldwins-vs-pipers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.