--- title: "Baker Tilly Staples Rodway vs Tax Matters: Which is searched more in New Zealand?" description: "Is Baker Tilly Staples Rodway or Tax Matters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-tax-matters" publisher: "Brandwave" --- # Baker Tilly Staples Rodway vs Tax Matters: Which is searched more in New Zealand? Is Baker Tilly Staples Rodway or Tax Matters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly Staples Rodway and Tax Matters - **Competitive set**: Christchurch accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baker Tilly Staples Rodway Share of Search**: 23.5% - **Tax Matters Share of Search**: 1.2% ## Is Baker Tilly Staples Rodway or Tax Matters more popular in search? - In September 2026, Baker Tilly Staples Rodway had more branded searches than Tax Matters among Christchurch accounting firms in New Zealand. Baker Tilly Staples Rodway had about 190 branded searches, while Tax Matters had 10. Baker Tilly Staples Rodway made up 23.5% of all Christchurch accounting firm searches we track, and Tax Matters accounted for 1.2%. - Baker Tilly Staples Rodway was ahead of Tax Matters in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand moved from 15.5% to 23.5%, and its estimated monthly branded searches moved from 160 to 190. - Across the 12 months ending September 2026, Tax Matters’ share of searches among Christchurch accounting firms in New Zealand moved from 0.97% to 1.2%, and its estimated monthly branded searches held steady at 10. ## Top Christchurch accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Tax Matters appeared in all three answers. Baker Tilly Staples Rodway was mentioned in two out of three: in two of the three ChatGPT answers. Tax Matters was listed before Baker Tilly Staples Rodway in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tax Matters | 1st | 3 of 3 | 3 of 3 | | Rodgers & Co | 2nd | 3 of 3 | 3 of 3 | | Nexia | 3rd | 2 of 3 | 2 of 3 | | SBA | 4th | 3 of 3 | 3 of 3 | | Baker Tilly Staples Rodway | 5th | 2 of 3 | 2 of 3 | | Sidekick | Not ranked | 0 of 3 | 0 of 3 | | Nextstep Accountants | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch accounting firms - Asked ChatGPT "Which accounting firm should I hire in Christchurch, New Zealand?": 1. Tax Matters, 2. Rodgers & Co, 3. SBA, 4. Baker Tilly Staples Rodway, 5. Nexia - Asked ChatGPT "What are the best accounting firms in Christchurch, New Zealand?": 1. Nexia, 2. Rodgers & Co, 3. Baker Tilly Staples Rodway, 4. Tax Matters, 5. SBA - Asked ChatGPT "What's the best accounting firm in Christchurch, New Zealand for a small business?": 1. Tax Matters, 2. Rodgers & Co, 3. SBA Not named in any answer: Sidekick and Nextstep Accountants. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch accounting firms in September 2026? - In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches. - In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%. - In September 2026, Baker Tilly Staples Rodway lost share of searches among Christchurch accounting firms in New Zealand, from 24.1% to 23.5%. ## Month by month | Month | Baker Tilly Staples Rodway estimated searches | Baker Tilly Staples Rodway Share of Search | Baker Tilly Staples Rodway rank | Tax Matters estimated searches | Tax Matters Share of Search | Tax Matters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 15.5% | 2 | 10 | 0.97% | 7 | | Nov 2025 | 170 | 19.5% | 2 | 10 | 1.1% | 7 | | Dec 2025 | 120 | 18.8% | 2 | 10 | 1.6% | 7 | | Jan 2026 | 150 | 21.7% | 3 | 10 | 1.4% | 7 | | Feb 2026 | 140 | 15.7% | 3 | 20 | 2.2% | 7 | | Mar 2026 | 300 | 25.6% | 2 | 10 | 0.85% | 7 | | Apr 2026 | 150 | 17.2% | 3 | 10 | 1.1% | 7 | | May 2026 | 180 | 17.5% | 3 | 10 | 0.97% | 7 | | Jun 2026 | 170 | 19.5% | 3 | 20 | 2.3% | 7 | | Jul 2026 | 180 | 23.4% | 3 | 10 | 1.3% | 7 | | Aug 2026 | 210 | 24.1% | 2 | 20 | 2.3% | 6 | | Sep 2026 | 190 | 23.5% | 2 | 10 | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Tax Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly Staples Rodway**: Measured on the search terms “baker tilly hamilton”, “baker tilly staples”, “Baker Tilly Staples Rodway”, “baker tilly taranaki”, “baker tilly tauranga” and “Staples Rodway”, summed into one figure. - **Tax Matters**: Measured on the search term “tax matters christchurch”. - [Baker Tilly Staples Rodway profile](/demand/nz/brands/baker-tilly-staples-rodway) - [Tax Matters profile](/demand/nz/brands/tax-matters) - [All Christchurch accounting firms in New Zealand](/demand/nz/locations/christchurch/accounting-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly Staples Rodway or Tax Matters more popular in search? In September 2026, Baker Tilly Staples Rodway had more branded searches than Tax Matters among Christchurch accounting firms in New Zealand. Baker Tilly Staples Rodway had about 190 branded searches, while Tax Matters had 10. Baker Tilly Staples Rodway made up 23.5% of all Christchurch accounting firm searches we track, and Tax Matters accounted for 1.2%. ## Cite this page Brandwave. "Baker Tilly Staples Rodway vs Tax Matters: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-tax-matters This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-tax-matters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.