--- title: "Baker Tilly Staples Rodway vs Rodgers & Co: Which is searched more in New Zealand?" description: "Is Baker Tilly Staples Rodway or Rodgers & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-rodgers-co" publisher: "Brandwave" --- # Baker Tilly Staples Rodway vs Rodgers & Co: Which is searched more in New Zealand? Is Baker Tilly Staples Rodway or Rodgers & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly Staples Rodway and Rodgers & Co - **Competitive set**: Christchurch accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baker Tilly Staples Rodway Share of Search**: 23.5% - **Rodgers & Co Share of Search**: 11.1% ## Is Baker Tilly Staples Rodway or Rodgers & Co more popular in search? - In September 2026, Baker Tilly Staples Rodway had more branded searches than Rodgers & Co among Christchurch accounting firms in New Zealand. Baker Tilly Staples Rodway had about 190 branded searches, while Rodgers & Co had 90. Baker Tilly Staples Rodway made up 23.5% of all Christchurch accounting firm searches we track, and Rodgers & Co accounted for 11.1%. - Baker Tilly Staples Rodway was ahead of Rodgers & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among Christchurch accounting firms in New Zealand moved from 15.5% to 23.5%, and its estimated monthly branded searches moved from 160 to 190. - Across the 12 months ending September 2026, Rodgers & Co’s share of searches among Christchurch accounting firms in New Zealand moved from 8.7% to 11.1%, and its estimated monthly branded searches held steady at 90. ## Top Christchurch accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Rodgers & Co appeared in all three answers. Baker Tilly Staples Rodway was mentioned in two out of three: in two of the three ChatGPT answers. Rodgers & Co was listed before Baker Tilly Staples Rodway in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tax Matters | 1st | 3 of 3 | 3 of 3 | | Rodgers & Co | 2nd | 3 of 3 | 3 of 3 | | Nexia | 3rd | 2 of 3 | 2 of 3 | | SBA | 4th | 3 of 3 | 3 of 3 | | Baker Tilly Staples Rodway | 5th | 2 of 3 | 2 of 3 | | Sidekick | Not ranked | 0 of 3 | 0 of 3 | | Nextstep Accountants | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch accounting firms - Asked ChatGPT "Which accounting firm should I hire in Christchurch, New Zealand?": 1. Tax Matters, 2. Rodgers & Co, 3. SBA, 4. Baker Tilly Staples Rodway, 5. Nexia - Asked ChatGPT "What are the best accounting firms in Christchurch, New Zealand?": 1. Nexia, 2. Rodgers & Co, 3. Baker Tilly Staples Rodway, 4. Tax Matters, 5. SBA - Asked ChatGPT "What's the best accounting firm in Christchurch, New Zealand for a small business?": 1. Tax Matters, 2. Rodgers & Co, 3. SBA Not named in any answer: Sidekick and Nextstep Accountants. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch accounting firms in September 2026? - In September 2026, Rodgers & Co gained share of searches among Christchurch accounting firms in New Zealand, from 10.3% to 11.1%. - In September 2026, Baker Tilly Staples Rodway lost share of searches among Christchurch accounting firms in New Zealand, from 24.1% to 23.5%. ## Month by month | Month | Baker Tilly Staples Rodway estimated searches | Baker Tilly Staples Rodway Share of Search | Baker Tilly Staples Rodway rank | Rodgers & Co estimated searches | Rodgers & Co Share of Search | Rodgers & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 15.5% | 2 | 90 | 8.7% | 5 | | Nov 2025 | 170 | 19.5% | 2 | 110 | 12.6% | 4 | | Dec 2025 | 120 | 18.8% | 2 | 110 | 17.2% | 4 | | Jan 2026 | 150 | 21.7% | 3 | 90 | 13% | 4 | | Feb 2026 | 140 | 15.7% | 3 | 90 | 10.1% | 4 | | Mar 2026 | 300 | 25.6% | 2 | 110 | 9.4% | 4 | | Apr 2026 | 150 | 17.2% | 3 | 90 | 10.3% | 4 | | May 2026 | 180 | 17.5% | 3 | 110 | 10.7% | 4 | | Jun 2026 | 170 | 19.5% | 3 | 90 | 10.3% | 4 | | Jul 2026 | 180 | 23.4% | 3 | 90 | 11.7% | 4 | | Aug 2026 | 210 | 24.1% | 2 | 90 | 10.3% | 4 | | Sep 2026 | 190 | 23.5% | 2 | 90 | 11.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly Staples Rodway**: Measured on the search terms “baker tilly hamilton”, “baker tilly staples”, “Baker Tilly Staples Rodway”, “baker tilly taranaki”, “baker tilly tauranga” and “Staples Rodway”, summed into one figure. - **Rodgers & Co**: Measured on the search terms “rodgers & co” and “rodgers and co”, summed into one figure. - [Baker Tilly Staples Rodway profile](/demand/nz/brands/baker-tilly-staples-rodway) - [Rodgers & Co profile](/demand/nz/brands/rodgers-co) - [All Christchurch accounting firms in New Zealand](/demand/nz/locations/christchurch/accounting-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly Staples Rodway or Rodgers & Co more popular in search? In September 2026, Baker Tilly Staples Rodway had more branded searches than Rodgers & Co among Christchurch accounting firms in New Zealand. Baker Tilly Staples Rodway had about 190 branded searches, while Rodgers & Co had 90. Baker Tilly Staples Rodway made up 23.5% of all Christchurch accounting firm searches we track, and Rodgers & Co accounted for 11.1%. ## Cite this page Brandwave. "Baker Tilly Staples Rodway vs Rodgers & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-rodgers-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-rodgers-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.