--- title: "Baker Tilly Staples Rodway vs nextAdvisory: Which is searched more in New Zealand?" description: "Is Baker Tilly Staples Rodway or nextAdvisory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-nextadvisory" publisher: "Brandwave" --- # Baker Tilly Staples Rodway vs nextAdvisory: Which is searched more in New Zealand? Is Baker Tilly Staples Rodway or nextAdvisory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly Staples Rodway and nextAdvisory - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baker Tilly Staples Rodway Share of Search**: 10.8% - **nextAdvisory Share of Search**: 2.5% ## Is Baker Tilly Staples Rodway or nextAdvisory more popular in search? - In September 2026, Baker Tilly Staples Rodway had more branded searches than nextAdvisory among accounting and advisory firms in New Zealand. Baker Tilly Staples Rodway had about 1,100 branded searches, while nextAdvisory had 260. Baker Tilly Staples Rodway made up 10.8% of all accounting and advisory firm searches we track, and nextAdvisory accounted for 2.5%. - Baker Tilly Staples Rodway was ahead of nextAdvisory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among accounting and advisory firms in New Zealand moved from 13.1% to 10.8%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 12 months ending September 2026, nextAdvisory’s share of searches among accounting and advisory firms in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 320 to 260. ## Top accounting and advisory firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baker Tilly Staples Rodway and nextAdvisory were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baker Tilly Staples Rodway and nextAdvisory were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | nextAdvisory | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BDO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | PwC | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KPMG | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moore Markhams | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | EY | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Baker Tilly Staples Rodway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Grant Thornton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | RSM | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Crowe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accounting and advisory firms - Asked ChatGPT "Which New Zealand accounting and advisory firm should I hire in New Zealand?": 1. nextAdvisory, 2. Moore Markhams, 3. BDO, 4. KPMG - Asked ChatGPT "What are the best New Zealand accounting and advisory firms in New Zealand?": 1. Deloitte, 2. PwC, 3. EY, 4. KPMG, 5. BDO, 6. Baker Tilly Staples Rodway, 7. Grant Thornton, 8. Moore Markhams, 9. RSM - Asked ChatGPT "What's the best New Zealand accounting and advisory firm in New Zealand for business advisory support?": 1. nextAdvisory, 2. BDO, 3. Moore Markhams, 4. Baker Tilly Staples Rodway - Searched Google, AI Overview "accounting and advisory firms nz": named none of the brands we track - Searched Google, AI Overview "best accounting firm nz": 1. PwC, 2. KPMG, 3. Deloitte, 4. EY, 5. Baker Tilly Staples Rodway, 6. BDO, 7. nextAdvisory, 8. Moore Markhams Not named in any answer: Crowe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand accounting and advisory firms in September 2026? - In September 2026, Baker Tilly Staples Rodway lost share of searches among accounting and advisory firms in New Zealand, from 12.1% to 10.8%. - In September 2026, nextAdvisory lost share of searches among accounting and advisory firms in New Zealand, from 3.1% to 2.5%. ## Month by month | Month | Baker Tilly Staples Rodway estimated searches | Baker Tilly Staples Rodway Share of Search | Baker Tilly Staples Rodway rank | nextAdvisory estimated searches | nextAdvisory Share of Search | nextAdvisory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 13.1% | 4 | 320 | 3.6% | 9 | | Nov 2025 | 1.2K | 12.8% | 4 | 260 | 2.9% | 9 | | Dec 2025 | 950 | 13.5% | 4 | 210 | 3% | 9 | | Jan 2026 | 950 | 12.8% | 4 | 320 | 4.3% | 9 | | Feb 2026 | 1.1K | 12% | 4 | 320 | 3.4% | 9 | | Mar 2026 | 1.7K | 11.3% | 4 | 390 | 2.7% | 9 | | Apr 2026 | 1.1K | 12.4% | 4 | 480 | 5.4% | 9 | | May 2026 | 1.2K | 12.7% | 4 | 390 | 4.3% | 9 | | Jun 2026 | 1.2K | 12.6% | 5 | 320 | 3.5% | 9 | | Jul 2026 | 1.3K | 12.7% | 4 | 320 | 3.2% | 9 | | Aug 2026 | 1.3K | 12.1% | 4 | 320 | 3.1% | 9 | | Sep 2026 | 1.1K | 10.8% | 4 | 260 | 2.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and nextAdvisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly Staples Rodway**: Measured on the search terms “baker tilly hamilton”, “baker tilly staples”, “Baker Tilly Staples Rodway”, “baker tilly taranaki”, “baker tilly tauranga” and “Staples Rodway”, summed into one figure. - **nextAdvisory**: Measured on the search term “nextadvisory”. - [Baker Tilly Staples Rodway profile](/demand/nz/brands/baker-tilly-staples-rodway) - [nextAdvisory profile](/demand/nz/brands/nextadvisory) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly Staples Rodway or nextAdvisory more popular in search? In September 2026, Baker Tilly Staples Rodway had more branded searches than nextAdvisory among accounting and advisory firms in New Zealand. Baker Tilly Staples Rodway had about 1,100 branded searches, while nextAdvisory had 260. Baker Tilly Staples Rodway made up 10.8% of all accounting and advisory firm searches we track, and nextAdvisory accounted for 2.5%. ## Cite this page Brandwave. "Baker Tilly Staples Rodway vs nextAdvisory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-nextadvisory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baker-tilly-staples-rodway-vs-nextadvisory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.