--- title: "Bakemaster vs Wiltshire: Which is searched more in New Zealand?" description: "Is Bakemaster or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bakemaster-vs-wiltshire" publisher: "Brandwave" --- # Bakemaster vs Wiltshire: Which is searched more in New Zealand? Is Bakemaster or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bakemaster and Wiltshire - **Competitive set**: Bakeware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bakemaster Share of Search**: 0.18% - **Wiltshire Share of Search**: 4.4% ## Is Bakemaster or Wiltshire more popular in search? - In September 2026, Wiltshire had more branded searches than Bakemaster among bakeware brands in New Zealand. Wiltshire had about 720 branded searches, while Bakemaster had 30. Wiltshire made up 4.4% of all bakeware brand searches we track, and Bakemaster accounted for 0.18%. - Wiltshire was ahead of Bakemaster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bakemaster’s share of searches among bakeware brands in New Zealand moved from 0.2% to 0.18%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Wiltshire’s share of searches among bakeware brands in New Zealand moved from 4% to 4.4%, and its estimated monthly branded searches moved from 590 to 720. ## Top bakeware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wiltshire appeared in all five answers. Bakemaster was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wiltshire was listed before Bakemaster in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wiltshire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nordic Ware | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | USA Pan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bakemaster | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Tala | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bakeware brands - Asked ChatGPT "Which bakeware brand should I buy in New Zealand?": 1. USA Pan, 2. Wiltshire, 3. Le Creuset - Asked ChatGPT "What are the best bakeware brands in New Zealand?": 1. USA Pan, 2. Nordic Ware, 3. Tala, 4. Bakemaster, 5. Wiltshire, 6. Pyrex, 7. Le Creuset - Asked ChatGPT "What's the best bakeware brand in New Zealand for home baking?": 1. USA Pan, 2. Nordic Ware, 3. Wiltshire, 4. Tala - Searched Google, AI Overview "baking tins nz": 1. Wiltshire, 2. Nordic Ware, 3. Bakemaster - Searched Google, AI Overview "cake pans nz": 1. Wiltshire, 2. Nordic Ware, 3. Le Creuset, 4. Bakemaster Not named in any answer: KitchenAid and Tramontina. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bakeware brands in September 2026? - In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%. - In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand. ## Month by month | Month | Bakemaster estimated searches | Bakemaster Share of Search | Bakemaster rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.2% | 8 | 590 | 4% | 4 | | Nov 2025 | 30 | 0.13% | 8 | 590 | 2.6% | 4 | | Dec 2025 | 20 | 0.08% | 8 | 590 | 2.3% | 4 | | Jan 2026 | 20 | 0.11% | 8 | 590 | 3.3% | 4 | | Feb 2026 | 20 | 0.14% | 7 | 590 | 4.1% | 4 | | Mar 2026 | 30 | 0.19% | 8 | 590 | 3.7% | 4 | | Apr 2026 | 20 | 0.13% | 8 | 590 | 4% | 4 | | May 2026 | 30 | 0.18% | 8 | 720 | 4.4% | 4 | | Jun 2026 | 20 | 0.12% | 8 | 720 | 4.4% | 4 | | Jul 2026 | 30 | 0.17% | 8 | 1.3K | 7.4% | 3 | | Aug 2026 | 20 | 0.12% | 8 | 880 | 5.2% | 3 | | Sep 2026 | 30 | 0.18% | 7 | 720 | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bakemaster’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bakemaster**: Measured on the search terms “bakemaster” and “bakemaster bakeware”, summed into one figure. - **Wiltshire**: Measured on the search term “wiltshire”. - [Bakemaster profile](/demand/nz/brands/bakemaster) - [Wiltshire profile](/demand/nz/brands/wiltshire) - [All bakeware brands in New Zealand](/demand/nz/categories/nz-bakeware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bakemaster or Wiltshire more popular in search? In September 2026, Wiltshire had more branded searches than Bakemaster among bakeware brands in New Zealand. Wiltshire had about 720 branded searches, while Bakemaster had 30. Wiltshire made up 4.4% of all bakeware brand searches we track, and Bakemaster accounted for 0.18%. ## Cite this page Brandwave. "Bakemaster vs Wiltshire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bakemaster-vs-wiltshire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bakemaster-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.