--- title: "Bain & Company vs McKinsey & Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bain & Company or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-mckinsey-and-company" publisher: "Brandwave" --- # Bain & Company vs McKinsey & Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Bain & Company or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bain & Company and McKinsey & Company - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bain & Company Share of Search**: 8.4% - **McKinsey & Company Share of Search**: 20.2% ## Which is more popular in search, Bain & Company or McKinsey & Company? - In August 2026, McKinsey & Company had more branded searches than Bain & Company among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Bain & Company’s 580, and held a 20.2% Share of Search versus Bain & Company’s 8.4%. - McKinsey & Company was ahead of Bain & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 720 to 580. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%. - In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%. ## Month by month | Month | Bain & Company estimated searches | Bain & Company Share of Search | Bain & Company rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 9.5% | 4 | 1.4K | 18.6% | 3 | | Nov 2025 | 590 | 9.3% | 4 | 1.1K | 17.7% | 3 | | Dec 2025 | 510 | 11% | 4 | 910 | 19.6% | 3 | | Jan 2026 | 730 | 12% | 4 | 1.2K | 20.3% | 3 | | Feb 2026 | 930 | 12.9% | 4 | 1.3K | 17.6% | 3 | | Mar 2026 | 770 | 9% | 4 | 2K | 23.5% | 2 | | Apr 2026 | 640 | 9.5% | 4 | 1.2K | 17.6% | 3 | | May 2026 | 610 | 9.4% | 4 | 1.3K | 20.7% | 3 | | Jun 2026 | 660 | 9.6% | 4 | 1.3K | 19.5% | 3 | | Jul 2026 | 550 | 9.2% | 4 | 1K | 17% | 3 | | Aug 2026 | 580 | 8.4% | 4 | 1.4K | 20.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bain & Company’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bain & Company**: Measured on the search terms “bain”, “bain & company consulting”, “bain & company near me”, “bain and”, “bain com”, “bain company consulting”, “bain consulting” and “co bain”, summed into one figure. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey & company consultancy”, “mckinsey & company near me”, “mckinsey & company nz”, “mckinsey 7s”, “mckinsey com”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - [Bain & Company profile](/demand/nz/brands/bain-and-company) - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bain & Company or McKinsey & Company? In August 2026, McKinsey & Company had more branded searches than Bain & Company among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Bain & Company’s 580, and held a 20.2% Share of Search versus Bain & Company’s 8.4%. ## Cite this page Brandwave. "Bain & Company vs McKinsey & Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.