--- title: "Bain & Company vs L.E.K. Consulting: Which is searched more in New Zealand?" description: "Is Bain & Company or L.E.K. Consulting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-lek-consulting" publisher: "Brandwave" --- # Bain & Company vs L.E.K. Consulting: Which is searched more in New Zealand? Is Bain & Company or L.E.K. Consulting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bain & Company and L.E.K. Consulting - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bain & Company Share of Search**: 9.3% - **L.E.K. Consulting Share of Search**: 0.57% ## Is Bain & Company or L.E.K. Consulting more popular in search? - In September 2026, Bain & Company had more branded searches than L.E.K. Consulting among management consultancies in New Zealand. Bain & Company had about 650 branded searches, while L.E.K. Consulting had 40. Bain & Company made up 9.3% of all management consultancy searches we track, and L.E.K. Consulting accounted for 0.57%. - Bain & Company was ahead of L.E.K. Consulting in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bain & Company’s share of searches among management consultancies in New Zealand moved from 8.1% to 9.3%, and its estimated monthly branded searches moved from 630 to 650. - Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among management consultancies in New Zealand moved from 0.64% to 0.57%, and its estimated monthly branded searches moved from 50 to 40. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, L.E.K. Consulting was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bain & Company was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L.E.K. Consulting was listed before Bain & Company in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, Bain & Company gained share of searches among management consultancies in New Zealand, from 6.8% to 9.3%. - Estimated monthly branded searches for L.E.K. Consulting in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Month by month | Month | Bain & Company estimated searches | Bain & Company Share of Search | Bain & Company rank | L.E.K. Consulting estimated searches | L.E.K. Consulting Share of Search | L.E.K. Consulting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 8.1% | 5 | 50 | 0.64% | 8 | | Nov 2025 | 530 | 7.8% | 6 | 30 | 0.44% | 8 | | Dec 2025 | 460 | 9.1% | 5 | 30 | 0.59% | 8 | | Jan 2026 | 680 | 10.6% | 4 | 50 | 0.78% | 8 | | Feb 2026 | 810 | 10.5% | 4 | 40 | 0.52% | 8 | | Mar 2026 | 690 | 7.6% | 6 | 50 | 0.55% | 8 | | Apr 2026 | 570 | 8.1% | 5 | 70 | 1% | 8 | | May 2026 | 520 | 7.6% | 6 | 30 | 0.44% | 8 | | Jun 2026 | 590 | 8.3% | 5 | 30 | 0.42% | 8 | | Jul 2026 | 490 | 7.4% | 6 | 40 | 0.6% | 8 | | Aug 2026 | 510 | 6.8% | 6 | 30 | 0.4% | 8 | | Sep 2026 | 650 | 9.3% | 6 | 40 | 0.57% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bain & Company’s and L.E.K. Consulting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bain & Company**: Measured on the search terms “bain”, “bain consulting” and “baincompany”, summed into one figure. - **L.E.K. Consulting**: Measured on the search term “lek consulting”. - [Bain & Company profile](/demand/nz/brands/bain-and-company) - [L.E.K. Consulting profile](/demand/nz/brands/lek-consulting) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bain & Company or L.E.K. Consulting more popular in search? In September 2026, Bain & Company had more branded searches than L.E.K. Consulting among management consultancies in New Zealand. Bain & Company had about 650 branded searches, while L.E.K. Consulting had 40. Bain & Company made up 9.3% of all management consultancy searches we track, and L.E.K. Consulting accounted for 0.57%. ## Cite this page Brandwave. "Bain & Company vs L.E.K. Consulting: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-lek-consulting This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-lek-consulting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.