--- title: "Bain & Company vs Deloitte: Which is searched more in New Zealand?" description: "Is Bain & Company or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-deloitte-new-zealand" publisher: "Brandwave" --- # Bain & Company vs Deloitte: Which is searched more in New Zealand? Is Bain & Company or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bain & Company and Deloitte - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bain & Company Share of Search**: 9.3% - **Deloitte Share of Search**: 9.8% ## Is Bain & Company or Deloitte more popular in search? - In September 2026, Bain & Company and Deloitte were level in searches among management consultancies in New Zealand, with an estimated 650 versus 680 branded searches, at 9.3% and 9.8% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Bain & Company took it in January 2026, Deloitte took it in March 2026. - Across the 12 months ending September 2026, Bain & Company’s share of searches among management consultancies in New Zealand moved from 8.1% to 9.3%, and its estimated monthly branded searches moved from 630 to 650. - Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand moved from 9% to 9.8%, and its estimated monthly branded searches moved from 700 to 680. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deloitte was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bain & Company was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Deloitte was listed before Bain & Company in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches. - In September 2026, Bain & Company gained share of searches among management consultancies in New Zealand, from 6.8% to 9.3%. - In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%. ## Month by month | Month | Bain & Company estimated searches | Bain & Company Share of Search | Bain & Company rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 8.1% | 5 | 700 | 9% | 4 | | Nov 2025 | 530 | 7.8% | 6 | 720 | 10.6% | 4 | | Dec 2025 | 460 | 9.1% | 5 | 600 | 11.8% | 4 | | Jan 2026 | 680 | 10.6% | 4 | 570 | 8.9% | 5 | | Feb 2026 | 810 | 10.5% | 4 | 660 | 8.6% | 5 | | Mar 2026 | 690 | 7.6% | 6 | 990 | 10.9% | 4 | | Apr 2026 | 570 | 8.1% | 5 | 570 | 8.1% | 6 | | May 2026 | 520 | 7.6% | 6 | 610 | 8.9% | 5 | | Jun 2026 | 590 | 8.3% | 5 | 630 | 8.8% | 4 | | Jul 2026 | 490 | 7.4% | 6 | 610 | 9.2% | 5 | | Aug 2026 | 510 | 6.8% | 6 | 790 | 10.6% | 4 | | Sep 2026 | 650 | 9.3% | 6 | 680 | 9.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bain & Company’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bain & Company**: Measured on the search terms “bain”, “bain consulting” and “baincompany”, summed into one figure. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - [Bain & Company profile](/demand/nz/brands/bain-and-company) - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bain & Company or Deloitte more popular in search? In September 2026, Bain & Company and Deloitte were level in searches among management consultancies in New Zealand, with an estimated 650 versus 680 branded searches, at 9.3% and 9.8% of the total. ## Cite this page Brandwave. "Bain & Company vs Deloitte: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-deloitte-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-deloitte-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.