--- title: "Bain & Company vs Boston Consulting Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bain & Company or Boston Consulting Group? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-boston-consulting-group" publisher: "Brandwave" --- # Bain & Company vs Boston Consulting Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Bain & Company or Boston Consulting Group? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bain & Company and Boston Consulting Group - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bain & Company Share of Search**: 8.4% - **Boston Consulting Group Share of Search**: 23.9% ## Which is more popular in search, Bain & Company or Boston Consulting Group? - In August 2026, Boston Consulting Group had more branded searches than Bain & Company among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to Bain & Company’s 580, and held a 23.9% Share of Search versus Bain & Company’s 8.4%. - Boston Consulting Group was ahead of Bain & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 720 to 580. - Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%. - In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%. ## Month by month | Month | Bain & Company estimated searches | Bain & Company Share of Search | Bain & Company rank | Boston Consulting Group estimated searches | Boston Consulting Group Share of Search | Boston Consulting Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 9.5% | 4 | 1.8K | 23.6% | 2 | | Nov 2025 | 590 | 9.3% | 4 | 1.6K | 24.8% | 2 | | Dec 2025 | 510 | 11% | 4 | 1.1K | 24.4% | 2 | | Jan 2026 | 730 | 12% | 4 | 1.6K | 25.6% | 2 | | Feb 2026 | 930 | 12.9% | 4 | 1.9K | 25.9% | 2 | | Mar 2026 | 770 | 9% | 4 | 1.9K | 22.8% | 3 | | Apr 2026 | 640 | 9.5% | 4 | 1.8K | 26.5% | 2 | | May 2026 | 610 | 9.4% | 4 | 1.9K | 29.6% | 2 | | Jun 2026 | 660 | 9.6% | 4 | 1.7K | 24.5% | 2 | | Jul 2026 | 550 | 9.2% | 4 | 1.2K | 20.3% | 2 | | Aug 2026 | 580 | 8.4% | 4 | 1.6K | 23.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bain & Company’s and Boston Consulting Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bain & Company**: Measured on the search terms “bain”, “bain & company consulting”, “bain & company near me”, “bain and”, “bain com”, “bain company consulting”, “bain consulting” and “co bain”, summed into one figure. - **Boston Consulting Group**: Measured on the search terms “bcg”, “bcg com”, “bcg consulting”, “bcg consulting group”, “boston consulting group near me”, “boston consulting group nz”, “boston consulting group strategy” and “matrix bcg”, summed into one figure. - [Bain & Company profile](/demand/nz/brands/bain-and-company) - [Boston Consulting Group profile](/demand/nz/brands/boston-consulting-group) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bain & Company or Boston Consulting Group? In August 2026, Boston Consulting Group had more branded searches than Bain & Company among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to Bain & Company’s 580, and held a 23.9% Share of Search versus Bain & Company’s 8.4%. ## Cite this page Brandwave. "Bain & Company vs Boston Consulting Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-boston-consulting-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bain-and-company-vs-boston-consulting-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.