--- title: "Baileys vs Jägermeister: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Baileys or Jägermeister? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baileys-vs-jagermeister" publisher: "Brandwave" --- # Baileys vs Jägermeister: Which is more popular by branded search in New Zealand? Which is more popular in search, Baileys or Jägermeister? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baileys and Jägermeister - **Competitive set**: Liqueur brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Baileys Share of Search**: 31.6% - **Jägermeister Share of Search**: 16.9% ## Which is more popular in search, Baileys or Jägermeister? - In August 2026, Baileys had more branded searches than Jägermeister among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Jägermeister’s 5.4K, and held a 31.6% Share of Search versus Jägermeister’s 16.9%. - Baileys was ahead of Jägermeister in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand moved from 30.2% to 31.6%, and its estimated monthly branded searches moved from 9.5K to 10.1K. - Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand moved from 14.7% to 16.9%, and its estimated monthly branded searches moved from 4.6K to 5.4K. ## How did search popularity change for New Zealand liqueur brands in August 2026? - In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%. ## Month by month | Month | Baileys estimated searches | Baileys Share of Search | Baileys rank | Jägermeister estimated searches | Jägermeister Share of Search | Jägermeister rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 30.2% | 2 | 4.6K | 14.7% | 3 | | Nov 2025 | 12K | 30.7% | 2 | 4.5K | 11.5% | 3 | | Dec 2025 | 26K | 32.4% | 2 | 6.9K | 8.6% | 5 | | Jan 2026 | 9.4K | 22.6% | 2 | 4.6K | 10.9% | 3 | | Feb 2026 | 7.7K | 25.7% | 2 | 3.6K | 12.2% | 3 | | Mar 2026 | 9.3K | 33% | 1 | 3.7K | 13.2% | 3 | | Apr 2026 | 8.1K | 29.6% | 2 | 4.4K | 16.1% | 3 | | May 2026 | 9.6K | 32.4% | 1 | 4.5K | 15% | 3 | | Jun 2026 | 9.3K | 32.7% | 1 | 4.5K | 15.6% | 3 | | Jul 2026 | 9.8K | 31.1% | 1 | 4.6K | 14.7% | 3 | | Aug 2026 | 10.1K | 31.6% | 1 | 5.4K | 16.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Baileys’ and Jägermeister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baileys**: Measured on the search terms “baileys”, “baileys 1l”, “baileys bar”, “baileys cheesecake”, “baileys cocktail”, “baileys com”, “baileys cost”, “baileys cream liqueur”, “baileys irish”, “baileys irish cream 1 litre”, “baileys near me”, “baileys nz”, “baileys online”, “baileys original irish cream”, “baileys salted caramel”, “baileys strawberry and cream”, “baileys tiramisu” and “the baileys”, summed into one figure. - **Jägermeister**: Measured on the search terms “1 l jagermeister price”, “jagermeister”, “jagermeister 1l”, “jagermeister 200ml”, “jagermeister and”, “jagermeister and redbull”, “jagermeister cocktail”, “jagermeister com”, “jagermeister liqueur”, “jagermeister near me”, “jagermeister nz”, “jagermeister online” and “jagermeister price”, summed into one figure. - [Baileys profile](/demand/nz/brands/baileys) - [Jägermeister profile](/demand/nz/brands/jagermeister) - [All liqueur brands in New Zealand](/demand/nz/categories/nz-liqueur-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Baileys or Jägermeister? In August 2026, Baileys had more branded searches than Jägermeister among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Jägermeister’s 5.4K, and held a 31.6% Share of Search versus Jägermeister’s 16.9%. ## Cite this page Brandwave. "Baileys vs Jägermeister: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/baileys-vs-jagermeister This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baileys-vs-jagermeister. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.