---
title: "Bahco vs DeWalt: Which is searched more in New Zealand?"
description: "Is Bahco or DeWalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bahco-vs-dewalt"
publisher: "Brandwave"
---

# Bahco vs DeWalt: Which is searched more in New Zealand?

Is Bahco or DeWalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bahco and DeWalt
- **Competitive set**: Pruning saw brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bahco Share of Search**: 1.2%
- **DeWalt Share of Search**: 24.4%

## Is Bahco or DeWalt more popular in search?

- In September 2026, DeWalt had more branded searches than Bahco among pruning saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Bahco had 390. DeWalt made up 24.4% of all pruning saw brand searches we track, and Bahco accounted for 1.2%.
- DeWalt was ahead of Bahco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among pruning saw brands in New Zealand moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pruning saw brands in New Zealand moved from 21.4% to 24.4%, and its estimated monthly branded searches moved from 6.2K to 7.9K.

## Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco appeared in all five answers. DeWalt did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bahco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ARS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stihl | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Felco | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Fiskars | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pruning saw brands

- Asked ChatGPT "Which pruning saw brand should I buy in New Zealand?": 1. Silky, 2. Bahco, 3. ARS, 4. Felco, 5. Stihl
- Asked ChatGPT "What are the best pruning saw brands in New Zealand?": 1. Silky, 2. ARS, 3. Bahco, 4. Felco, 5. Fiskars
- Asked ChatGPT "What's the best pruning saw brand in New Zealand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Bahco
- Searched Google, AI Overview "pruning saw nz": 1. Silky, 2. Stihl, 3. Fiskars, 4. Bahco
- Searched Google, AI Overview "hand pruning saw": 1. Silky, 2. Stihl, 3. Bahco, 4. Fiskars

Not named in any answer: Makita and DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand pruning saw brands in September 2026?

- In September 2026, DeWalt lost share of searches among pruning saw brands in New Zealand, from 26.2% to 24.4%.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

## Month by month

| Month | Bahco estimated searches | Bahco Share of Search | Bahco rank | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.9% | 6 | 6.2K | 21.4% | 3 |
| Nov 2025 | 320 | 0.93% | 6 | 8.6K | 25% | 3 |
| Dec 2025 | 390 | 1.3% | 5 | 6.1K | 19.8% | 3 |
| Jan 2026 | 320 | 1.1% | 6 | 6.1K | 20.3% | 3 |
| Feb 2026 | 320 | 1.1% | 5 | 6.6K | 22% | 3 |
| Mar 2026 | 320 | 1.1% | 6 | 6.8K | 23.8% | 3 |
| Apr 2026 | 320 | 1.1% | 6 | 6.5K | 23% | 3 |
| May 2026 | 390 | 1.3% | 5 | 7.2K | 23.4% | 3 |
| Jun 2026 | 390 | 1.3% | 6 | 8.5K | 28.3% | 3 |
| Jul 2026 | 390 | 1.4% | 6 | 7.5K | 26% | 3 |
| Aug 2026 | 390 | 1.3% | 6 | 7.9K | 26.2% | 3 |
| Sep 2026 | 390 | 1.2% | 6 | 7.9K | 24.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bahco’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bahco**: Measured on the search term “bahco”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.

- [Bahco profile](/demand/nz/brands/bahco)
- [DeWalt profile](/demand/nz/brands/dewalt)
- [All pruning saw brands in New Zealand](/demand/nz/categories/nz-pruning-saw-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bahco or DeWalt more popular in search?

In September 2026, DeWalt had more branded searches than Bahco among pruning saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Bahco had 390. DeWalt made up 24.4% of all pruning saw brand searches we track, and Bahco accounted for 1.2%.

## Cite this page

Brandwave. "Bahco vs DeWalt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bahco-vs-dewalt

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bahco-vs-dewalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
