---
title: "Baduzzi vs Prego: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Baduzzi or Prego? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baduzzi-vs-prego"
publisher: "Brandwave"
---

# Baduzzi vs Prego: Which is more popular by branded search in New Zealand?

Which is more popular in search, Baduzzi or Prego? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baduzzi and Prego
- **Competitive set**: Auckland Italian restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Baduzzi Share of Search**: 19%
- **Prego Share of Search**: 2.1%

## Which is more popular in search, Baduzzi or Prego?

- In August 2026, Baduzzi had more branded searches than Prego among auckland italian restaurants in New Zealand. Baduzzi was estimated to have 17.3K branded searches compared to Prego’s 1.9K, and held a 19% Share of Search versus Prego’s 2.1%.
- Baduzzi was ahead of Prego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 16.4% to 19%, and its estimated monthly branded searches moved from 14.2K to 17.3K.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for New Zealand auckland italian restaurants in August 2026?

- In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.

## Month by month

| Month | Baduzzi estimated searches | Baduzzi Share of Search | Baduzzi rank | Prego estimated searches | Prego Share of Search | Prego rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.2K | 16.4% | 2 | 1.9K | 2.2% | 3 |
| Nov 2025 | 20.4K | 21.8% | 2 | 1.9K | 2% | 3 |
| Dec 2025 | 20.6K | 18.9% | 2 | 2.4K | 2.2% | 3 |
| Jan 2026 | 17K | 16.3% | 2 | 2.4K | 2.3% | 3 |
| Feb 2026 | 20.7K | 19.1% | 2 | 1.9K | 1.8% | 3 |
| Mar 2026 | 17K | 16.5% | 2 | 1.6K | 1.6% | 3 |
| Apr 2026 | 14.1K | 15.9% | 2 | 1.9K | 2.1% | 3 |
| May 2026 | 17.2K | 18.7% | 2 | 1.9K | 2.1% | 3 |
| Jun 2026 | 14.2K | 16.7% | 2 | 1.6K | 1.9% | 3 |
| Jul 2026 | 14.3K | 16.3% | 2 | 1.9K | 2.2% | 3 |
| Aug 2026 | 17.3K | 19% | 2 | 1.9K | 2.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baduzzi’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baduzzi**: Measured on the search terms “baduzzi”, “baduzzi auckland”, “baduzzi booking”, “baduzzi menu”, “baduzzi restaurant month”, “baduzzi review” and “baduzzi vegan menu”, summed into one figure.
- **Prego**: Measured on the search term “prego auckland”.

- [Baduzzi profile](/demand/nz/brands/baduzzi)
- [Prego profile](/demand/nz/brands/prego)
- [All auckland italian restaurants in New Zealand](/demand/nz/categories/nz-auckland-italian-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baduzzi or Prego?

In August 2026, Baduzzi had more branded searches than Prego among auckland italian restaurants in New Zealand. Baduzzi was estimated to have 17.3K branded searches compared to Prego’s 1.9K, and held a 19% Share of Search versus Prego’s 2.1%.

## Cite this page

Brandwave. "Baduzzi vs Prego: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/baduzzi-vs-prego

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baduzzi-vs-prego. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.